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Responsibilities
Key Responsibilities:Channel Management: Oversee daily operations and performance of all marketplace accounts (Walmart, Target, Instacart, Ebay, etc.).Product Listings: Create, optimize, and maintain product listings to maximize visibility, conversion, and compliance with platform standards.Advertising Strategy: Plan, execute, and analyze advertising campaigns across marketplaces (e.g., Walmart Connect).Promotions & Pricing: Develop and manage promotional calendars, pricing strategies, and seasonal campaigns to drive sales and profitability.Performance Analysis: Monitor KPIs including sales performance, ROAS, conversion rates, and ranking metrics; generate regular reports and insights.Inventory Coordination: Partner with Operations and Supply Chain teams to forecast demand, manage stock levels, and avoid out-of-stock or overstock scenarios.Cross-Functional Collaboration: Work closely with Marketing, Finance, and Creative teams to align marketplace efforts with broader brand and sales objectives.Competitor Tracking: Conduct market analysis to identify trends, competitive movements, and emerging opportunities.Compliance & Quality: Ensure all listings, claims, and creative assets comply with marketplace policies and industry regulations.Requirements:3–5 years of experience managing Amazon, Walmart, or similar e-commerce marketplaces.Strong understanding of digital merchandising, product ranking algorithms, and marketplace ad platforms.Proven ability to analyze and interpret sales and marketing data to drive performance decisions.Proficiency with Excel/Google Sheets, data dashboards, and marketplace analytics tools.Excellent project management, communication, and organizational skills.Ability to thrive in a fast-paced, results-driven environment.Preferred:Bachelor’s degree in Business, Marketing, or related field.Experience with eCommerce and analytics platforms including Shopify, Helium 10, SPINS, Northbeam, Skio, and Amazon market research tools (e.g., Cobalt/Scout).Understanding of DTC operations and omnichannel commerce.Experience within CPG, supplement, or health & wellness industries preferred.
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