Education Market Development Lead at Hi Rasmus | Torre

Education Market Development Lead

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Full-time

Legal agreement: Employment

Compensation
USD75k - 130k/year
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Remote (for United States residents)
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Posted 6 months ago

Requirements and responsibilities


What You’ll DoMarket Creation & Pipeline DevelopmentBuild pipeline in school districts by identifying high-impact regions, stakeholders, and pilot pathwaysExpand our current school partnerships into district-wide opportunitiesResearch funding cycles, procurement pathways, district needs, and decision rightsLead outreach that converts curiosity → demos → guided trials → district expansionFull-Cycle OwnershipOwn early school partnerships end-to-end, from first conversation through pilot, onboarding, and expansion, while helping define what scalable success looks like for this segment.Run discovery calls, demos, and stakeholder alignment sessionsPartner closely with Customer Success to shape ideal district onboarding and enablement processesMarket Signal & MVP DefinitionTranslate district discovery, objections, and active customer outcomes into clear market signalsPartner with Product and CCO to inform school-specific MVP scope, packaging, and pricing hypothesesHelp validate what is required vs nice-to-have for district adoption and renewCross-Functional CollaborationWork directly with our CCO to shape messaging, pitch narrative, district insights, and market entry strategyPartner with VP of Sales on forecasting, pipeline health, and district deal strategyCollaborate with Product + Customer Success to inform district needs and platform opportunitiesCommunication & LearningBuild school district sales motions that are clear, direct, and neurodiverse-friendlyCodify what works into reusable templates for district outreach, trial or pilot approach, procurement pathways, and expansion playsShare learning back across Commercial and cross-org teamsModel feedback and collaboration that builds trust quickly in a small team🔭 Success Targets (9-12 months)Expand from individual school partnerships into district-wide ARRBuild predictable pipeline engines in 5–10 new school districtsImprove time-to-pilot and time-to-procurement close ratesEstablish reusable frameworks for school district outreach and expansionContribute meaningfully to net-new ARR from school districts, with clear visibility into pipeline, conversion rates, and deal velocityShape what school success looks like here, measured by impact + ARR growth🎯 What You Bring3+ years in B2B SaaS sales, SDR, or AE rolesProven ability to navigate complex, multi-stakeholder sales cyclesExperience selling into schools, education procurement, or public sector marketsComfort working end-to-end in sales cycle while shaping new market motionsStrong communication skills managing up and working closely with founders/execsCuriosity + resilience + high ownership mindsetBonusFamiliarity with funding cycles, procurement, or pilot design in school districtsBackground in behavioral health, special education, or mission-driven tech🤝 How You’ll PartnerWith the CCO (Rachel):Work directly with the CCO to shape school-specific market strategy, messaging, pilots, and MVP definitionTranslate district discovery and customer feedback into clear signals for Product, Sales, and Customer SuccessCo-own early school partnerships end-to-end, from first conversation through pilot, onboarding, and expansionIterate quickly, test assumptions, and help define what “school success” looks like for Hi RasmusWith the VP of Sales:Share early school-market learnings and inform broader commercial strategyProvide visibility into pipeline, deal dynamics, and procurement patterns as the segment takes shapeHelp define when and how the school market is ready to transition into a repeatable sales motionContribute insights, templates, and lessons learned to support future enablement and scaleWith Product:Partner closely to translate school district discovery, pilot outcomes, and buyer feedback into clear product requirements and MVP recommendationsHelp validate which capabilities are required vs. differentiating for district adoption, expansion, and renewalProvide ongoing market signals on usability, workflows, reporting needs, and compliance considerations unique to school environmentsParticipate in early reviews of school-specific product concepts to ensure they are practical, scalable, and aligned with district realitiesAct as a voice of the school customer internally, ensuring product decisions are grounded in real-world impact and buying behaviorWith Customer Success:Inform district enablement needs and handoff motionEnsure district adoption → ARR growth💙 Perks & Benefits You'll Love🏥 Health & Wellness:100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)Employer Sponsored Short-Term Disability CoverageEmployer Sponsored Life InsuranceOptional group benefits: AD&D, long-term disabilityParticipation in a 401k plan through Empower🎓 Growth & Development:Professional development opportunitiesRoom for growth within the company🏖️ Time Off to Recharge:Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility🐣 Parental Leave:All Parents/Caregivers: 6 weeks fully paidBirthing Parents: Up to 14 weeks paid🏡 Work Style That Works for You:Fully remote and flexible work environment—work from wherever feels right!Opportunity to make a meaningful impact in the Autism healthcare space📩 How to ApplyUse our applicant tracking system Pinpoint to answer the role-specific application questions. These questions were thoughtfully designed to give you more insight into the role and to give us more insight into you. Please write a thoughtful response—a human really reads these.If you need accommodations during the application process, just let us know—we’re happy to help. 😊About Hi RasmusHi Rasmus is a brand that focuses on delivering the highest quality behavioral therapy services to children with autism. Our goal is to assist 1 million children with autism by 2026 by supporting the people who help them, such as behavioral analysts, techs, teachers, parents, and clinical directors. Hi Rasmus offers a robust and intuitive ABA platform that maximizes clinician time, enables quality at scale, and provides outcomes reporting and custom integrations for enterprises. For small businesses, we provide flexible data collection, report templates, library resources, and audit readiness. Our user-friendly platform is also suitable for schools, offering a multidisciplinary approach, data collection for multiple students, and offline capabilities. Hi Rasmus values user feedback and collaborates with experts worldwide to develop effective and intuitive systems. Join us in improving lives and helping learners grow, flourish, and achieve their dreams.