What you’ll do:Create and maintain standardized segments, metrics, dimensions, and templates within Adobe Analytics (AEM) to ensure consistent year-over-year and intra-campaign reporting.You will design measurement frameworks, build dashboards, and translate performance data into clear, actionable insights that fuel smarter content and campaign decisions.You’ll develop tagging and tracking plans, ensure data accuracy, and serve as Liquid’s expert in turning analytics into recommendations that improve engagement and impact.You’ll partner closely with Strategy, Creative, and Client teams to identify optimization opportunities, evaluate KPIs, and drive continuous improvement across platforms.You will also help teams grow their analytics fluency by creating best-practice guides, delivery trainings, and sharing performance insights.You’ll define and maintain standardized metric definitions, naming conventions, and metadata frameworks.You will implement always-on tracking structures that reduce ad-hoc data pulls.You’ll proactively explore analytics environments to understand system behavior, identify gaps, and ensure accurate measurement.You will develop standardized intake processes for partner-provided data including Bitly link requests, video analytics, and vendor datasets.And, you will work closely with engineering, tagging, and client technical teams (e.g., AEM architects) to ensure measurement structures are technically sound and scalable.What you’ll bring:5+ years in analytics, data strategy, or marketing measurement (agency or consulting firm experience preferred)Strong experience structuring data within Adobe Analytics and AEM (segments, metrics, dimensions, templates—not CMS content management)Strong proficiency with GA4 and UTM tools (e.g., Bitly)Hands-on ability to clean, transform, and structure raw data using SQL, Python, or ETL toolsProven ability to turn data into clear, compelling stories and strategic recommendationsExperience working in BI environments (Domo, Looker, Tableau, Power BI) to structure and automate datasetsAbility to shape long-term, client-specific data organization strategies and experience developing durable measurement templates and standardization frameworks that ensure year-over-year comparabilityExcellent communication and presentation skills for both creative and technical audiencesExperience collaborating with engineering or technical teams (tagging engineers, AEM architects) to align analytics structures with site architecture.Who you areWe embody Liquid’s values and ways of working:Empathy in Action — you understand what matters to audiences, clients, and teammatesCommitment, Always — you take ownership of outcomes and qualityTeam-Powered Success — collaboration fuels youHumility in All Endeavors — always open, curious, and eager to learnCourage to Challenge — you use data to elevate thinking and push the work forwardAbout Liquid AgencyWe build category leading brands.For companies that rely on their brands to give them a competitive advantage, Liquid Agency is a brand consulting and activation company that fuels growth, creates value and captures ROI.We leverage the power of brand to solve today’s most difficult business challenges by designing experiences for brands and their customers and employees—experiences that all connect with the heart of an organization’s real meaning and purpose.We make it fast, and we make it real, through a powerful and agile approach called Silicon Valley Thinking™, providing speed to market in a time of rapid change.The result is measurable business growth, and brands people believe in.Liquid Agency is recognized the world over as a progressive thought leader in the field of branding, culture, and experience. We are fortunate to work with some of the most innovative clients of our time. Join us so you can do the best work of your career!
