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Posted 6 months ago
Requirements and responsibilities
ABOUT LAIRE
LAIRE is a creative, data-driven B2B marketing agency. We build full-funnel systems that drive growth, from strategy, sales enablement, and automation to branding, web development, content, and paid media.
We help companies in industries like SaaS, manufacturing, financial services, construction, and more turn marketing into measurable pipeline and repeatable revenue. As a fully remote team, we unite top digital talent nationwide to deliver strategic and creative firepower.
ABOUT THE ROLE
We're looking for a results-driven Paid Media Specialist to join our agile marketing team on a contract basis. This role is ideal for a mid-level operator with hands-on experience managing paid campaigns in Google Ads (must be certified), LinkedIn Ads, and Meta, especially within the B2B space.
You’ll be executing day-to-day campaign builds, optimizations, and performance reporting across our key ad platforms. If you thrive in high-ownership roles, speak fluent CTR/CPC/CPL, and understand how paid media fits into the larger funnel (including HubSpot lead tracking), we want to work with you.
KEY RESPONSIBILITIES
* Strategic Partnership: Work closely with Marketing Strategists, Account Managers, and the creative team to develop integrated performance marketing strategies that align with overall client objectives and business goals.
* Paid Media Management: Plan, execute, and optimize advertising campaigns across Google Ads, Bing, LinkedIn, Facebook/Meta, and other B2B-focused digital platforms.
* Budget Oversight: Manage the day-to-day and overall spend to stay within client budgets for paid media.
* Performance Analysis: Monitor and analyze campaign performance using key KPIs, including ROAS, CPL, CPC, and CPA, providing data-driven recommendations for optimization.
* Creative Input: Collaborate with the team on ad copy and creative variants that drive scroll-stopping clicks and downstream conversions.
* Campaign Optimization: Implement structured testing plans (messaging, creative, audience) with a weekly optimization rhythm.
* Client Communication: Present performance insights, strategic recommendations, and campaign results to clients during meetings, QBRs, and technical consultation sessions.
* Reporting & Analytics: Create comprehensive performance reports that clearly communicate ROI, opportunities, and strategic recommendations to both internal teams and clients.
YOU MAY BE A GOOD FIT IF YOU HAVE
* 2 to 5 years of paid media experience in a B2B environment.
* Excellent communication skills.
* A high level of comfort in presenting technical strategies to clients during QBRs and strategy sessions.
* The ability to translate complex data into actionable insights for internal teams and client stakeholders.
* The ability to develop performance marketing strategies for net new campaigns or clients across our core B2B paid platforms, including Google Search and Display, LinkedIn, YouTube, Bing, Facebook, and Instagram.
* Experience identifying when a strategy needs to pivot, be elevated, or temporarily paused to achieve the strongest performance outcomes.
TOOLS WE USE (AND SOME WE LOVE!)
Accelo, Adobe Suite, Asana, Canva, ChatGPT, Fathom, Grammarly, Google Ads, Google Analytics, Google Gemini, Google Search Console, Google Tag Manager, Google Workspace, HubSpot, Looker Studio, LinkedIn Campaign Manager, Meta Business/Ads Manager, Microsoft (Bing) Ads, Screaming Frog, Semrush, Slack.
WORK ENVIRONMENT
* This is a contractor position averaging 20-25 hours per week.
* We are an English-speaking, collaborative, fully remote team and often hold teamwork sessions.
* Our usual business hours are 9 am to 5 pm Eastern time zone, and we expect your working hours to overlap sufficiently with ours.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)