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4 days ago
Requirements and responsibilities
Requirements:Bachelor's degree in Marketing, Advertising, Communications, or a related field.1–3 years of experience in digital marketing, with a strong focus on Meta advertising platforms, including Facebook and Instagram.Strong organizational and multitasking skills, with the ability to manage multiple campaigns and meet deadlines effectively.Proficiency in Meta Ads Manager, along with a basic understanding of key performance metrics such as CTR, CPC, and ROAS.Excellent communication skills, with the ability to provide clear updates, reports, and insights to both internal teams and clients.Hands-on experience with tools including Meta Ads Manager, Google Analytics, Segmetrics, Swipe Pages, Canva, Shopify, Asana, and various third-party ad management platforms.Experience working across industries such as Health & Wellness, Sports Medicine, Digital Marketing, Hospitality/Restaurants, and E-commerce.Responsibilities:Assist in the creation, execution, and management of Meta ad campaigns across Facebook and Instagram, ensuring alignment with client goals and marketing strategies.Support the day-to-day management of ad accounts, including campaign setup, budget management, performance tracking, and optimization.Coordinate with the design team to gather creative assets, submit design requests, and ensure ads are launched with the correct visuals and copy.Conduct daily performance reviews of active campaigns by monitoring key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).Analyze campaign data and provide actionable insights to improve ad performance and overall campaign effectiveness.Identify trends and recommend improvements in audience targeting, ad formats, bidding strategies, and campaign structure.Prepare regular client performance reports, highlighting key metrics, campaign progress, and optimization opportunities.Communicate campaign updates, performance insights, and recommended adjustments to clients in a clear and professional manner.Develop User-Generated Content (UGC) scripts, coordinate requests through Billo, and manage orders for UGC assets to support advertising campaigns.Assist with client onboarding by collecting relevant information and supporting the account management team during the setup process.Collaborate closely with the Meta Ads Manager and cross-functional team members to ensure campaigns are executed efficiently and aligned with broader marketing objectives.Participate in team meetings by sharing campaign updates and contributing ideas during brainstorming and strategy discussions.
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