PurposeWe are looking for an experienced SEO professional to lead Valerie’s organic growth strategy across both traditional and emerging search ecosystems. This role goes beyond conventional SEO and requires someone who understands how discovery is evolving through AI-driven search experiences, answer engines, and generative platforms.The ideal candidate is highly hands-on, analytical, and growth-oriented, with strong expertise in technical SEO, content strategy, and modern search optimization frameworks including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).Why This Role?Search is changing rapidly from ranking on search engines to becoming discoverable across AI-powered platforms like ChatGPT, Google SGE, Gemini, Perplexity, and voice assistants.This role will play a key part in building Valerie’s long-term organic growth engine by creating scalable SEO systems that improve discoverability, authority, traffic quality, and conversion impact across brands and digital properties.AccountabilitiesOrganic Growth & SEO StrategyOwn and execute end-to-end SEO strategy across technical, on-page, and off-page SEODrive measurable improvements in organic traffic, keyword rankings, and revenue contributionBuild scalable SEO frameworks for category pages, landing pages, and content ecosystemsConduct keyword research aligned with user intent, business goals, and market opportunitiesIdentify content gaps, ranking opportunities, and competitor advantagesAEO (Answer Engine Optimization)Optimize content for featured snippets, zero-click searches, and voice search experiencesStructure content for answer-based discovery across modern search interfacesImprove visibility across People Also Ask, AI snapshots, and conversational search formatsDevelop content frameworks that improve answer relevance and extractionGEO (Generative Engine Optimization)Build SEO strategies for AI-powered search and generative discovery platformsOptimize content for discoverability within LLM-based ecosystems such as ChatGPT and Google SGEImprove entity recognition, semantic relevance, and topical authorityImplement structured data and schema strategies that enhance AI interpretation and content surfacingUnderstand how AI systems summarize, rank, and cite contentTechnical SEO & Website PerformanceConduct technical SEO audits and resolve issues related to:CrawlabilityIndexingSite architectureDuplicate contentCore Web VitalsInternal linkingWork closely with developers and product teams to improve site performance and search accessibilityMonitor and maintain SEO health across websites and landing pagesAnalytics & Performance TrackingAnalyse SEO performance data and generate actionable insightsTrack rankings, traffic trends, engagement, and conversion impactBuild dashboards and reporting frameworks for SEO visibility and business performanceUse data to identify growth opportunities and prioritize executionContent & Cross-Functional CollaborationPartner with content, product, and marketing teams to build scalable organic growth strategiesDefine content clusters and topical authority initiativesGuide SEO-focused content optimization and publishing workflowsEnsure SEO contributes to business growth, not just traffic acquisitionQualifications & SkillsMust Have:2–4 years of hands-on SEO experience in high-growth digital environmentsStrong expertise across technical SEO, on-page SEO, off-page SEO, and content SEOProven track record of improving organic traffic, rankings, and business outcomesExperience working with eCommerce, SaaS, B2B, or content-driven brandsModern Search & AI SEO UnderstandingUnderstanding of AEO principles and answer-focused optimizationExposure to GEO strategies and AI-search optimizationFamiliarity with how LLMs and AI-powered search platforms surface contentKnowledge of semantic SEO, topical authority, entities, and schema markupTechnical & Analytical SkillsStrong understanding of:CrawlabilityIndexingSite architectureCore Web VitalsSearch performance optimizationHands-on experience with:AhrefsSEMrushGoogle Search ConsoleScreaming FrogGA4Data-driven mindset with the ability to translate insights into executionWhat Success Looks Like:Organic traffic growth across priority pages and content clustersImprovement in keyword rankings and search visibilityIncreased discoverability across AI-driven and answer-based search ecosystemsStrong topical authority across target categoriesSEO contribution to qualified leads, conversions, or revenueReduced technical SEO issues and improved site healthScalable content and internal linking systems implementedHigh-quality reporting and insight-driven decision makingOwnership, execution excellence, and proactive problem solvingGood to HaveExperience with international SEOExposure to programmatic SEOExperience with automation workflows and AI-assisted SEO operationsUnderstanding of CRO and landing page optimizationFamiliarity with headless CMS or modern web frameworksExperience scaling SEO in a startup or multi-brand environmentValuesWe take our values very seriously and ask that all team members reference (or keep in mind) values in dealing with conflict, challenges, opportunities and day to day operations.Each individual's role is to also hold others accountable and themselves.Accountability- own your part in it first.Collaboration- take initiative with discipline and humility.Resilience- to be steadfast, assess, and bounce back.Selflessness- ‘what does it take to scale’.Fun- be present and connect.Agentic AIOur Product Team creates a prompt template from user (staff) instructions, action group, and knowledge bases. Then, leverages AI further to enhance and refine user experience. Staff may also update (modify) parts of the user input, orchestration plan directly, and the Agents response memory. With the ability to modify the prompt template, you gain better control over the AI Agent orchestration. Then based on the results, Agents will come up with recommendations and those will be reviewed by our product team and management. They continue to repeat their process, but the learnings are automatically being added into the prompt.
