Who You Are:You understand how senior decision-makers consume content on social platforms — what makes them stop, watch, engage, share, return, and eventually subscribe.You think beyond individual posts. You know how to build repeatable audience growth systems across organic content, paid amplification, partnerships, platform opportunities, and owned-channel conversion.You are strong at turning editorial, audio, video, events, and expert insights into platform-native formats that fit how people actually behave on LinkedIn, YouTube, and other relevant channels.You care about audience quality, not just reach. You understand how to grow the right audience, create repeat engagement, and move people into owned channels.You are data-informed and action-oriented. You track what is working, understand why it is working, and make practical decisions about what to scale, stop, or test next.You know how to take a single piece of content, event moment, or expert idea and turn it into multiple social assets, hooks, formats, and distribution opportunities.You are comfortable working across organic social, paid amplification, creator/expert partnerships, employee amplification, and platform-native opportunities to grow a high-value audience.You are organized and execution-focused, but you do not just manage a content calendar. You build systems, spot patterns, and improve performance over time.What You’ll Be Doing:1. Translate BWZ content and thought leadership into platform-native social formatsYou will extend the reach of our content, events, audio, and expert insights by turning them into social formats that senior audiences actually consume.Capture and repurpose video, written, audio, and event contentCreate short-form, platform-native content across relevant channelsIdentify and extract the strongest moments from editorial, interviews, audio, events, and expert conversationsTranslate complex ideas into formats that are clear, engaging, shareable, and repeatableBuild recurring social formats that strengthen audience habits over timeExperiment with emerging formats, platform features, and content packaging approachesYour goal is to make BWZ’s ideas more visible, more relevant, and more consistently consumed by senior decision-makers.2. Build and execute social growth campaigns across organic, paid, partner, and platform channelsYou will plan and launch campaigns that turn content, thought leadership, events, and audience moments into measurable social growth.Launch campaigns tied to editorial priorities, events, research, thought leadership, and audience initiativesUse organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reachPlan, launch, and optimize paid social campaigns that drive reach, engagement, and subscriber growthBuild and manage creator, contributor, expert, and partner amplification opportunitiesDevelop relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, insights, and new featuresIdentify platform-native opportunities that help BWZ reach more of the right peopleYour goal is to consistently expand reach, grow engaged audiences, and bring new audience members into BWZ’s ecosystem.3. Build repeat engagement and social-to-owned conversionYou will turn social attention into repeat audience behavior and owned-channel growth.Develop strategies that convert social audiences into subscribers, event registrants, report downloads, community members, or other owned-channel relationshipsOptimize social-to-subscriber conversion paths across platformsBuild recurring formats and campaign loops that create repeat consumption habitsTrack whether audiences acquired from social return and engage with owned contentImprove the quality, not just the volume, of audience growthEnsure social content consistently supports audience growth, engagement, and retention goalsYour goal is to make social a reliable source of qualified subscribers and repeat audience engagement.4. Measure, test, and scale what drives audience growthYou will own how social performance is measured, interpreted, and improved over time.Track performance across organic, paid, partner, and platform-led activityAnalyze reach, engagement, repeat interaction, subscriber growth, conversion, and retentionIdentify which formats, hooks, topics, channels, and campaigns drive the strongest audience outcomesMake clear decisions about what to scale, stop, improve, or test nextBuild repeatable playbooks for high-performing social growthConnect social activity directly to measurable audience and business outcomesYour goal is to continuously improve social performance and build a repeatable growth system, not just report on activity.How Your Success Will Be Measured:Growth in subscribers and engaged community members from social channelsGrowth in engaged audiences across social platformsIncreased repeat engagement from audiences acquired through socialImproved social-to-owned audience conversionImproved social-to-owned audience return behaviorStrong performance across video views, engagement rates, campaign performance, and paid social efficiencyConsistent execution of repeatable, high-performing social content and growth campaignsYour Skillset Includes:Experience growing engaged audiences through social platformsExperience producing short-form, platform-native content, especially videoExperience translating editorial, thought leadership, audio, video, events, or expert content into social formatsExperience running and optimizing organic and paid social campaignsExperience managing paid social budgets and improving performance over timeExperience tracking, analyzing, and acting on social performance dataStrong judgment around content selection, hooks, timing, packaging, and distributionAbility to build repeatable social formats, campaign systems, and growth playbooksExperience working with partners, creators, contributors, experts, or internal leaders to amplify contentStrong planning and organizational skills, without defaulting to calendar management as the main measure of successNice to Haves:Experience distributing thought leadership or editorial content at a B2B, media, or audience-led brandExperience growing senior-level or executive audiencesExperience translating audio, podcast, webinar, or event content into social formatsExisting relationships with LinkedIn and/or YouTube platform partner teamsBackground capturing and repurposing content from contributors, events, interviews, or expert-led formatsExperimentation and A/B testing discipline across content formats, hooks, paid creative, and conversion pathsOn-camera comfort and experience coaching internal experts or contributors to perform well on videoWhy This Role Matters:BWZ has strong ideas, expert content, editorial insight, events, and communities. This role ensures those ideas do not just sit inside articles, newsletters, audio, or events — they travel across social platforms, reach the right senior audiences, and create measurable audience growth.By building a stronger social growth engine, this role helps us:Extend the reach of our content, events, audio, and thought leadershipGrow engaged audiences of senior decision-makersCreate repeat consumption habits across social and owned channelsConvert social attention into subscribers, community members, and owned audience relationshipsStrengthen BWZ’s presence across key platformsUse organic, paid, partner, and platform channels to accelerate growthConnect social performance directly to audience growth and business outcomesThis role is central to BWZ’s shift from relying primarily on search-led discovery toward building more direct, engaged, and durable audience relationships.$90,000 - $120,000 a yearAbout Us:We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Company list as well as Deloitte's Fast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.Want to learn more? Watch this video to learn why the team love working at BWZ!Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
