Why This Role ExistsFoundation is actively building and maturing our Paid Media function. We’re managing multi-channel programs for B2B clients with long sales cycles and high deal values — and we need skilled executors who can bring those programs to life with precision.This role exists to support and execute the paid media strategies set by our Paid Media Strategists. You’re the person who makes the plan real: building campaigns, managing optimizations, maintaining tracking integrity, and surfacing performance insights across your assigned accounts.Who This Role Is ForComfortable operating across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads — you’re platform-agnostic and pick up new platforms quicklyExecution-focused: you take a clear brief and run with it without needing to be managed step by stepDetail-oriented by nature — you notice when something’s off in a campaign setup before it becomes a problemTakes ownership of the accounts you’re responsible for, and communicates clearly when something needs attentionBuilds trust through consistency: you do what you say, when you say you’ll do itMotivated by measurable outcomes — you care about CPL, ROAS, and pipeline contribution, not just impressionsWho This Role Is Not ForNeed full creative autonomy or want to own strategy from the ground upPrefer staying in one or two platforms rather than working across a full channel mixUncomfortable with ambiguity or fast-moving account prioritiesAvoid troubleshooting tracking issues or digging into data to find answersNeed constant direction or check-ins to stay on trackWhat You’ll Be Responsible ForYou’ll execute paid media programs across a portfolio of 4–6 client accounts, working under the direction of a Paid Media Strategist who sets the overall approach. Day-to-day, you’re the one in-platform: building, launching, optimizing, and reporting.Core ResponsibilitiesBuild and launch paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads based on strategic briefs from the Paid Media StrategistMonitor daily campaign performance and make optimization decisions on bidding, pacing, targeting, and creative rotationMaintain tracking integrity — flag discrepancies, support GTM and GA4 setups, and ensure data accuracy across accountsExecute A/B and creative tests defined by the Strategist; document results clearly so learnings can be applied going forwardPrepare regular performance reports and contribute to client-facing updates with accurate data and clean commentaryProactively surface anomalies, opportunities, or issues to the Strategist before they become problemsSupport campaign builds for new client onboardings, including structure setup, audience creation, and pixel/tag verificationWhat Success Looks LikeYour campaigns launch on time, are set up correctly, and deliver against the KPIs defined in the Strategist’s briefTracking is clean across your accounts — data is accurate and trusted by the team and the clientYou’re catching performance issues before they’re flagged by someone elseThe Strategist can rely on you to execute without needing to re-explain or re-check your workYou’re improving — each month you understand the platforms, the clients, and the process a little betterRequired Experience2–4 years of hands-on paid media experience, ideally in a B2B or agency environmentProven ability to build and manage campaigns across at least two of: Google Ads, LinkedIn Ads, Meta Ads, Reddit AdsWorking knowledge of tracking fundamentals: GTM, GA4, pixel setup, and conversion event configurationExperience pulling performance data, identifying trends, and communicating findings clearlyComfortable working in a fast-paced environment with multiple accounts and shifting prioritiesHubSpot experience is an asset but not requiredFamiliarity with B2B buying cycles, lead generation, and funnel-stage targeting is a strong plusLocation, Timezone & Work SetupWork Setup: Fully remotePrimary Target Locations: Canada, LATAM, Europe. Candidates outside these regions may be considered if experience is exceptional and working hours align.Timezone: Required overlap with ESTCompensationBase Pay Range: $45,000 – $55,000 CAD / yearExpected Total Comp (OTE): $60,000 – $70,000 CAD / yearTotal compensation includes: Company-wide profit sharing + commission on expansions/extensionsHow We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.How to applyFill in Culture Index survey: https://go.cultureindex.com/p/6fJ6t8wrFdApply through the application form
