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about 2 months ago
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Requirements and responsibilities
Join Jacobian's marketing team and take ownership of the digital channels that drive awareness, pipeline, and growth for our AI-powered radiology platform. In this role, you'll manage and optimize everything from paid search and LinkedIn campaigns to marketing automation and SEO, with a direct line of sight to revenue impact.This is a hands-on role for someone who is eager to build and optimize our campaigns.What you'll doPaid Advertising & Demand GenerationManage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variationsExecute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practicesScale paid media budgets strategically based on performance data and business growthCollaborate with the marketing team on ad creative briefs and campaign messagingSearch Engine Optimization (SEO) & Search Engine Marketing (SEM)Develop and execute an SEO strategy to improve organic visibility and search rankingsConduct keyword research targeting healthcare buyers and key clinical decision-makersOptimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performanceApply SEM best practices consistently across all paid search campaignsEmail Marketing & Marketing AutomationBuild and execute email campaigns for events, lead nurture, client engagement, and product updatesDesign and manage automated HubSpot workflows tailored to complex, long-cycle B2B salesSegment audiences and personalize messaging across buyer personas and funnel stagesCollaborate with sales on lead quality, A/B testing strategies, and follow-up process optimizationContent Distribution, Conversion Optimization & AnalyticsManage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reachBuild and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonialsCreate and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elementsTrack marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendationsRequirements7-10+ years of hands-on B2B digital marketing experience, from campaign strategy through execution and reportingExpert-level proficiency in Google Ads and LinkedIn Campaign Manager; you can walk us through campaigns you've built and the results you droveDeep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoringA track record of managing substantial annual paid media budgets with measurable, demonstrable ROISolid hands-on skills across SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attributionBackground in Healthcare IT, healthcare, or a similarly complex technical B2B environment required; experience in radiology software digital marketing and navigating long, multi-stakeholder sales cycles is highly preferredBenefitsJoin a fast-growing healthcare technology company shaping the future of AI in radiologyWork on meaningful products that improve radiology workflows and support better patient outcomes worldwideBe part of a mission-driven team that values trust, quality, collaboration, and innovationEnjoy flexible working hours and a hybrid work arrangementCompetitive compensation and benefits package, including comprehensive health insurance, and a 401(k) with employer contributions
Optionally, you can add more information later (benefits, pre-screening questions, etc.)