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Company at a GlanceOpenX is focused on unleashing the full economic potential of digital media companies by making digital advertising markets and technologies designed to deliver optimal value to publishers and advertisers on every ad served across all screens. OpenX has built a team experienced in designing and operating high-scale ad marketplaces, applying a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.Job DescriptionThe Product Marketing Director will act as a leader in our growing Marketing organization. You will be responsible for defining, communicating, and proliferating the message about emerging channels, products, and solutions for OpenX. You will champion customers' needs and the brand’s values. You’ll help assess the market, understand the competitive landscape and unique differentiation, and how to position a growing set of features and capabilities for ongoing success and growth. Reporting to the Vice President of Marketing, the Product Marketing Director of emerging products will lead go-to-market activities for new OpenX solutions and partnerships, and own the client-facing roadmap. You will act as a liaison between product, strategic partnerships, and revenue teams and serve as the subject matter expert on emerging capabilities and solutions.ResponsibilitiesLead the product marketing function to execute a vision and strategy for the global team to drive business objectives.Acting as a player-coach, coach, lead, manage, and inspire a high-performing, results-oriented team with one direct report.Drive and develop operational rigor and a standardized process for repeatable go-to-market plans with a pragmatic approach.Inspire creativity to engage with developing new and existing target audiences/personas in new and unique ways.Support a global team throughout the go-to-market process and manage/build insight-driven product marketing strategies to drive business impact.Align and partner with Product Management, Strategic and Data Partnerships, Client Solutions, and Sales to identify customer needs, key product enhancements, new partnership opportunities, and successfully launch new, scalable products.Partner with strategic partnerships, product, and marketing leaders to align messaging and leverage marketing activations.Simplify complex subject matter into clear, simple messaging and jargon-free marketing and positioning aligned to customer needs.Embrace an analytical mindset to leverage insights and data to drive impact and revenue results.Understand broader market trends, customers, and the business landscape of adTech, serving as an internal subject matter expert and center of excellence for competitive capabilities and GTM.Manage the competitive and market insights process to inform key product enhancements and innovations in new products, partnerships, and solutions, including win/loss analysis and associated metrics for success.Work closely with Platform Product Marketing counterparts to incorporate new features into the core platform GTM.Qualifications10-15 years of experience with a minimum of 5-10 years in product marketing.Experienced people leader who has successfully developed talent.Deep understanding of the B2B advertising/marketing technology space or product marketing experience.Experience supporting partnerships and leading co-marketing activations.Experience in the programmatic advertising and adtech industries.Ability to develop and lead customer demos and create scalable training for external-facing products.Experience working with data providers and adtech vendors.Knowledge of customer experience, CRM, and customer lifecycle management.Excellent verbal and written communication skills.Ability to translate complex concepts into competitive, compelling marketing messages.Experience with Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira or similar project management software and agile development environments.Nice-to-have experiencePragmatic marketing certification.Global marketing experience.Compensation & BenefitsBase salary range: $161,500 - $190,000 a year.Per year + bonus + equity + benefits.Benefits include medical, dental, vision, 401k, equity and more.OpenX ValuesWE ARE ONE: We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together. We respect and care about colleagues and cultivate an inclusive culture.WE ARE CUSTOMER CENTRIC: We innovate on behalf of customers. We understand, respect, and listen carefully. We build great products to solve customer problems. We manage customer expectations clearly and honestly. We act with integrity. We care.OPENX IS OURS: We are all owners of OpenX. We all have a voice to improve OpenX. We take ownership and drive results.WE ARE AN OPEN BOOK: We understand and respect what each of us does. We teach and share what we know with others and ask questions internally and externally.WE EVOLVE FAST: We take responsible risks, own and learn from mistakes, recognize and repeat success, provide constructive feedback, adapt quickly, and tackle growth and learning with urgency. We are endlessly curious.OpenX TRAITS: HUMBLE, DRIVEN, SMART.
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