About Nightfall:Nightfall is the AI-native, unified data loss prevention and insider risk management platform that protects sensitive data across SaaS apps, GenAI tools, email, endpoint devices, and more. Hundreds of customers, spanning AI innovators to top 10 banks, trust Nightfall to detect and stop data exfiltration at scale. Nightfall enables organizations to innovate freely without the risks of losing intellectual property or exposing customer data. Our agentic platform helps security teams regain their time by putting data loss prevention on autopilot. With automatic remediation, security violations can be resolved automatically before they become incidents, and end-users can be automatically trained and coached in the moment to self-heal violations that they introduce.Nightfall is backed by leading VC firms including Bain Capital Ventures (Enrique Salem - former CEO of Symantec), Venrock (early investors in Cloudflare), WestBridge Capital, Pear VC (early investors in Dropbox and Doordash), and a cadre of cybersecurity leaders including Frederic Kerrest (founder of Okta), Maynard Webb (former COO of eBay), Ryan Carlson (President of Chainguard), Kevin Mandia (founder of Mandiant), and many others.About the role:We’re hiring a Growth Marketing Manager to own pipeline creation at Nightfall - someone who can understand how modern security buyers think, where demand actually forms, and how to convert that into revenue.This role sits at the center of a major market shift: AI agents, copilots, and MCP-style integrations are fundamentally changing how data moves - and breaking traditional DLP in the process.You’ll be joining a very early marketing team, working directly with leadership to build the growth engine from day one. There is no “machine” to inherit - you are building it.Your job is to turn that shift into pipeline:Translate complex security narratives into demandCapture high-intent buyers across channelsBuild repeatable, AI-powered systems that consistently generate qualified meetingsWe are looking for a top 1% operator—someone who has built before, moves fast, and knows how to turn ambiguity into results.What You’ll DoOwn pipeline as a numberOwn net-new qualified meetings and pipeline generation as your core metricBe directly accountable for marketing-sourced and influenced revenueBuild the growth engine from zeroStand up and scale core growth channels: paid, SEO, lifecycle, and conversion systemsDefine how Nightfall captures, nurtures, and converts demand end-to-endCreate the foundation for a repeatable, scalable demand generation engineTurn market insight into demandTranslate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooksBuild campaigns that resonate with CISOs, security, and risk leadersBuild multi-channel, AI-powered pipeline enginesOwn and scale paid acquisition (LinkedIn, Google, Reddit, emerging channels)Design and execute ABM programs for high-value enterprise accountsPartner with outbound to create coordinated, full-funnel playsUse AI tools to accelerate campaign creation, personalization, testing, and optimizationLead influencer and creator-driven distributionIdentify and partner with security influencers, practitioners, and niche creatorsBuild repeatable influencer programs (LinkedIn, newsletters, podcasts, communities)Turn subject matter experts (internal + external) into scalable demand channelsExperiment aggressively with modern distribution (micro-influencers, founder-led content, dark social)Run a disciplined experimentation systemContinuously test messaging, channels, audiences, and creativeOperate with speed and rigor - clear hypotheses, fast iteration, decisive scalingUse AI to generate variants, analyze performance, and accelerate learningsTurn winning strategies into repeatable, documented systemsOwn attribution and performanceBuild and maintain clear attribution from campaign → meeting → pipeline → revenueMake budget and strategy decisions based on real performance dataContinuously improve cost per meeting and pipeline efficiencyOperate cross-functionallyWork tightly with sales, SDRs, product marketing, and contentEnsure messaging, targeting, and pipeline goals are fully alignedFeed market insights back into positioning and GTM strategyWhat Success Looks LikeBuilds a repeatable, multi-channel demand engine within the first 90 daysConsistently generates high-quality net-new meetings with enterprise security buyersLaunches at least one scalable influencer/creator channel that drives pipelineEstablishes a clear experimentation cadence with documented wins and learningsDelivers measurable pipeline contribution with clean attributionImproves cost per meeting and pipeline efficiency over timeBecomes a key voice in how Nightfall takes its message to marketWhat You BringProven builder (not an optimizer)3–7+ years in B2B growth, demand gen, or acquisitionTrack record of owning and hitting pipeline targetsHas built demand engines from scratch - not just optimized existing programsAI-native operatorActively uses AI tools (ChatGPT, Claude, etc.) to create leverage and move fasterUses AI for campaign creation, personalization, testing, and analysisThinks in systems, automation, and scale—not manual executionStrong channel executionHands-on experience with paid acquisition (LinkedIn, Google, Reddit, X)Familiar with ABM and enterprise GTM motionsKnows how to convert attention into qualified pipeline—not just clicksAnalytical and operational rigorFluent in attribution, funnel metrics, and performance analysisComfortable owning dashboards, tracking, and reportingExperience with HubSpot (or similar), CRM systems, and campaign toolingEnvironmentNightfall AI takes pride in being an equal-opportunity employer. We value a diverse and global talent pool and the collaboration that results from having a diverse and inclusive team. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin,
