About Healthcare.comHealthCare.com has become one of America’s fastest-growing insurtech companies, revolutionizing how consumers shop for health insurance. Leveraging advanced technology and data science, the company has developed customized proprietary products to better fit consumer requirements, enhance customer satisfaction, and take some of the guesswork and inefficiencies out of buying insurance.Healthcare.com operates a high-velocity performance marketplace connecting consumers to health insurance carriers and distributors across Under-65 (ACA/Alt-ACA), Over-65 (Medicare Advantage/Med Supp), and Life insurance verticals. They manage hundreds of live campaigns, billions of dollars in consumer intent, and a marketplace that runs 24/7 across multiple enrollment regimes.Marketplace Operations is the operating system behind all of it—partner configurations, auction mechanics, AI implementation, campaign performance, budget pacing, and revenue optimization. They move fast, measure everything, and use AI to amplify what the team can do.The OpportunityWe’re hiring a Senior Business Analyst to own the analytical engine behind growth decisions. This is a decision role, not a reporting role. You’ll build scenario models and measurement infrastructure that directly shape partner budget strategy, new-partner ramp expectations, and new-vertical operating playbooks—and do deep dives to solve mission-critical problems.If you like turning messy inputs into crisp options with numbers attached—and you want your work to move revenue, not sit in a dashboard—this is the seat.What You’ll OwnPartner Planning & Forecasting EngineOwn partner-side planning and forecasting across daily, weekly, and monthly cadences: budget scenarios, pacing plans, and forecast narratives that tell leadership what changed, why, and what to do next. Assist with budget and revenue projection models that surface pacing drift early, quantify upside/downside for budget requests, and improve over time by learning bake-down patterns and regime-specific seasonality (AEP, OEP, SEP).Net-New Marketplace Fit AnalyticsOwn the analytical framework for evaluating whether new partners can succeed in the marketplace before they go live. Produce feasibility packages including projected CPA ranges, expected volume, ramp plans, key constraints, and “what-must-be-true” scenarios to scale. Help go-to-market teams set accurate expectations—reducing ramp surprises and misaligned budget assumptions. This is analytics and scenario ownership, not partner relationship management.New Product & Vertical PlaybooksBuild repeatable operating playbooks for new products and verticals from launch through BAU transition: KPI definitions, performance SOPs, alert thresholds, escalation paths, and handoff criteria. Immediate focus: Life insurance vertical as it transitions from build phase to BAU operations.Measurement Readiness for Growth InitiativesOwn measurement readiness across growth initiatives: define success metrics and guardrails up front so nothing ships without a measurement plan. Partner with Central Analytics on dashboard specs and build, validate outputs before stakeholders rely on them, and translate growth hypotheses into measurable KPIs, alerting rules, and reporting cadences.Cross-Functional Scenario DeskBe the go-to when yield, CPA, and volume tensions collide. Produce clear Default / Aggressive / Safe options with quantified impacts, risks, and dependencies so decision-makers can move with confidence. Support fast-turnaround budget request packages and what-if analyses for leadership.Required Qualifications4–7 years in business analytics, marketplace operations, revenue operations, or growth analytics. Performance marketing, insurance, or lead-generation experience strongly preferred.Advanced SQL (Snowflake preferred) and BI proficiency (Sigma Computing, Tableau, or Looker). You write your own queries and build your own dashboards.Strong forecasting and scenario modeling skills.Excel/Sheets power user at minimum; Python or R a plus.Marketplace economics fluency: CPA, RPL/RPC, contribution margin, budget efficiency, pacing, and bake-down dynamics.Track record of turning ambiguous business questions into structured frameworks with quantified options.Excellent written and verbal communication, including the ability to distill complex tradeoffs into a one-page decision brief a VP can act on quickly.Comfort operating at pace in a small, high-output team where you own end-to-end deliverables, not just analysis.Preferred QualificationsHealth insurance marketplace experience (ACA, Medicare Advantage, Med Supp, Life) or adjacent performance-marketing verticals.Familiarity with lead distribution platforms (Boberdoo or similar), call tracking systems (Invoca), and auction-based marketplace mechanics.Experience defining KPIs and measurement plans for new product launches or vertical expansions.Background in partner-side economics: budget negotiation support, ramp planning, or partner performance management.Tools & EnvironmentSigma Computing — primary dashboards and performance analyticsSnowflake — data warehouse (SQL is your main language)Google Sheets — config source-of-truth, budget trackers, partner metadataBoberdoo — lead distribution platform (campaign configs, posting, routing)Invoca — call tracking and analyticsGoogle Drive/Docs + Microsoft Teams — SOPs, strategic docs, daily communicationClaude.ai — analysis acceleration, drafting, synthesisn8n — workflow automation, alerting, lightweight integrationsOur stance on AIThey’re building with AI. The team has a custom Claude skills system, AI-powered investigation playbooks, and automated workflows for repeatable ops work. You’ll use AI daily to move faster by summarizing complexity, pressure-testing assumptions, drafting decision briefs, and automating what shouldn’t require human judgment—while still owning correctness and outcomes.Why This RoleThis is not a back-office analytics seat. You’ll be embedded in the operating rhythm of a fast-growing marketplace, producing analysis that directly drives partner budget decisions, new vertical launches, and high-stakes tradeoff calls. You’ll have a clear line of sight from your work to revenue impact and significant autonomy in a team that values speed and precision.You’ll report to the Director of Growth & Performance and collaborate closely with Distribution, Central Analytics, Engineering, and executive leadership.BenefitsOpportunity to work from homeExcellent work environmentMedical, dental, and vision insuranceUp to 15 days of paid time off12 company observed holidays401k plan with company matchLife insuranceProfessional growth opportunityInclusive company culture
