Role Overview:
- We are seeking an experienced, proactive, and results-driven E-Marketing Manager to lead marketing operations for growing Direct-to-Consumer (DTC) e-commerce brands.
- This role focuses on managing an established international marketing team, overseeing creative production, coordinating campaigns, and driving measurable business results.
- The ideal candidate combines strong leadership, creative judgment, and hands-on execution, with a focus on taking full ownership of marketing operations.
- The position emphasizes 90% implementation and 10% strategy and reporting, ensuring marketing initiatives move forward efficiently without requiring constant executive oversight.
Key Responsibilities:
- Lead and coordinate an existing international team of approximately nine marketing and creative professionals, establishing priorities, assigning responsibilities, and ensuring accountability.
- Oversee marketing execution across Meta Ads, TikTok, Instagram, Shopify, Klaviyo, and other digital channels, ensuring alignment with business objectives.
- Manage affiliate and influencer marketing programs, including creator selection, UGC production, content coordination, and campaign performance.
- Direct creative production workflows, including graphic design, 3D design, videography, video editing, and advertising creatives, ensuring brand consistency and quality.
- Coordinate promotional campaigns, website updates, seasonal marketing initiatives, and new product launches across multiple DTC brands.
- Establish clear workflows, deadlines, and performance expectations while proactively identifying and resolving operational bottlenecks.
- Monitor marketing KPIs, campaign performance, creative testing, and revenue-driven initiatives, using data to guide decisions and improvements.
- Take ownership of marketing execution, independently driving projects forward while providing clear progress updates and escalating only when necessary.
Desired Skills & Experience:
- Proven experience in marketing management or leadership roles within DTC e-commerce, preferably with physical consumer products.
- Demonstrated experience managing remote marketing teams, coordinating multiple specialists, and driving cross-functional execution.
- Strong understanding of Shopify, Meta Ads, TikTok, Instagram, Klaviyo, and affiliate and influencer marketing programs.
- Experience overseeing UGC production, creative development, digital campaigns, and product launch initiatives.
- Strong creative judgment and understanding of US consumer behavior, brand positioning, and digital marketing trends.
- Ability to interpret marketing performance metrics, evaluate campaign effectiveness, and implement data-driven improvements.
- Highly organized, proactive, accountable, and comfortable making independent decisions in a fast-paced environment.
- Excellent English communication, leadership, project management, and problem-solving skills.
