Growth Marketing Lead | Meta Ads + CRM + Funnel Optimization We are looking for a senior, hands-on Growth Marketing Lead to help grow a local wellness business in Utah. This is not primarily a social media, content, or basic media-buying role. We are a location-based membership business with significant unused capacity, so profitable recurring membership growth is the primary objective. Your responsibility is to help us improve the entire customer growth funnel: Traffic → First Purchase → Visit → Second Visit → Membership → Retention → Referral We already have: - An operations lead - An in-location manager - A marketing/CRM execution team member - Existing franchise marketing resources You will own growth strategy and experimentation, including deciding what to test, prioritizing the work, directing our marketing execution resource, and measuring whether it is working. Areas you may own - Personally managing Meta campaigns, including campaign setup, audience strategy, budget allocation, optimization, creative testing, and performance analysis - Customer segmentation and positioning - Offers and landing pages - Funnel/conversion optimization - CAC, LTV and cohort analysis - Tracking and attribution - Email/SMS lifecycle strategy - First-visit and second-visit conversion - Membership conversion - Reactivation - Retention and referrals - Directing our existing marketing execution resource This is a hands-on role. You will personally manage our paid media campaigns, especially during the initial 30–90 days, while directing other team members for CRM, email, SMS, reporting, and implementation support. We are looking for someone who can both execute where needed and operate at a higher level by diagnosing problems, prioritizing experiments, directing the team, and owning growth outcomes. Initial engagement We will begin with a paid 30-day trial. Your first objective will be to: 1. Understand our current funnel and customer economics. 2. Establish baseline metrics. 3. Identify the largest constraint to membership growth. 4. Prioritize and launch growth experiments. 5. Direct our existing team in execution. 6. Create a simple weekly growth scorecard. 7. Recommend the next 60–90 days. If the fit is strong, this can become an ongoing and increasingly important role. Expected capacity is approximately 20–25 hours per week. Compensation is approximately $1,500–$2,500 USD/month depending on experience. This is an outcome-oriented role rather than an hourly task-based position. We care more about ownership, judgment, experimentation, and measurable growth than hours logged.

Growth Marketing Lead

Emma

Responsibilities

Skills wanted:

Language(s) required:

Ryan Stocking Verified

About Float On Utah:

mission:

Admin access needed