At WKND, we’re not just another agency—we’re shaping a tech-driven future where AI-powered solutions revolutionize how brands acquire and retain customers. While we currently excel as a performance marketing and creative strategy firm, our long-term vision is to develop scalable software platforms that help eCommerce brands maximize their growth, profitability, and brand loyalty.We don’t follow trends—we create them. Our approach is anchored in speed, innovation, and execution at the highest level, redefining performance and retention marketing in an ever-evolving digital landscape.Relentless Pursuit of ExcellenceAt WKND, excellence isn’t optional—it’s our standard. We have cultivated a performance-first culture where outcomes reign supreme.Innovation at SpeedWe exist to outpace the speed of innovation in our industry. WKND’s work culture is defined by accountability, speed, and a commitment to continuous improvement.Uncompromising StandardsOur team acts with a founder’s mentality—taking full ownership of their work and upholding exceptionally high standards.Customer-Centric MissionOur clients’ success is our driving force. We are obsessed with creating exceptional experiences that empower global DTC brands to attract, convert, and retain customers at scale.Visionary ThinkingAt WKND, we don’t just look at where marketing stands today—we anticipate where it’s going tomorrow.This is your chance to be part of a team where excellence is non-negotiable, and rewards are directly tied to performance.The Power of CommunicationAt WKND, clear, proactive communication is the backbone of our high-performance culture. We believe in staying ahead of potential issues rather than reacting after problems arise.As a consultative expert, you will bridge the gap between our internal strategies and our external partners’ growth initiatives and business goals.Why Join WKND?Build Innovative SaaS SolutionsContribute to developing scalable software designed for global eCommerce markets.Solve Mission-Critical ChallengesAddress complex acquisition and business challenges using AI-powered tools that drive efficiency, engagement, and ROI.Pace of InnovationOperate at the cutting edge of AI technology, where bold thinking and agility are the keys to success.Performance-Based RewardsBenefit from a competitive compensation structure with stock options, directly aligning your growth with our company’s trajectory.Relentless Pursuit of ExcellenceCollaborate with a team that values meaningful outcomes over mere effort and recognizes truly exceptional results.Role OverviewAs a Paid Acquisition Specialist, you will be responsible for designing, launching, and optimizing paid media campaigns across multiple channels—think Facebook, Instagram, Google, TikTok, and emerging ad platforms. You’ll work closely with cross-functional teams, including Creative, Data Analysis, and Client Strategy, to ensure every campaign aligns with client objectives while driving measurable performance.Your mission will be to analyze, optimize, and scale ad accounts with monthly budgets ranging from $100k–$1M? WKND —the fastest-growing Direct-to-Consumer (DTC) Digital Marketing Agency in the USA—is seeking a Paid Acquisition Specialist to drive exponential growth and success for our diverse portfolio of clients.Key ResponsibilitiesPaid Media Strategy & ExecutionPlan, execute, and optimize and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.Ensure accurate audience targeting, segmentation, and creative alignment.Collaborate with the Creative team to develop compelling ad visuals and copy.Achieve 90%+ of Client Revenue and Spend Targets (Growth Atlas Ai)Ensure campaign budgets and performance align closely with client goals.Weekly Agency Portfolio Strategy TrainingCollaborate with cross-functional teams (Creative, Data, Retention) to refine tactics and unify execution.Analytics & OptimizationMonitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates.Perform A/B testing on creatives, audience segments, and bidding strategies to maximize returns.Regularly analyze performance data and propose actionable recommendations for optimization.Monthly Creative Analytics & InsightsProvide performance data and recommendations to the Creative Team for upcoming ad iterations.Ongoing A/B TestingExperiment with audiences, creatives, landing pages, and offers to drive incremental improvements weekly.Budget Management & ForecastingAllocate and manage ad spend across channels to achieve client objectives and ROI targets.Provide accurate forecasts and performance projections to internal stakeholders and clients.Reporting & InsightsGenerate regular campaign performance reports.Present insights and recommendations to clients and internal teams in a clear, data-driven manner.Lead Slack Client CommunicationPresent insights, review KPIs, and propose strategic pivots as needed.Timely Client UpdatesKeep stakeholders informed about campaign performance, key milestones, and optimization plans.Cross-Functional CollaborationCoordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across all touchpoints.Maintain open communication with the Data Analysis team for deeper insights into user behavior and campaign performance.Who You AreResults-Oriented & AnalyticalYou have a keen eye for metrics, always seeking to refine targeting and creative for maximum ROI.Platform ProficiencyYou’re adept at navigating Google Ads, Meta Ads Manager, and other paid platforms. Familiarity with AI-driven optimization tools is a plus.Creative Problem-SolverYou excel at identifying performance bottlenecks and devising data-backed solutions.Proactive & AdaptableYou anticipate challenges, stay up-to-date with platform changes, and quickly pivot strategies when necessary.Collaboration-FocusedYou communicate effectively with cross-functional teams, ensuring alignment and synergy in campaign strategies.Requirements5+ Years of Experience in Paid MediaProven track record managing performance marketing campaigns in a Digital Marketing or eCommerce environment.Hands-On Platform ExpertiseProficiency in Meta Ads, Google Ads, TikTok Ads, and/or other platforms relevant to DTC brands.Strong Analytical SkillsComfortable interpreting complex datasets, running A/B tests, and deriving actionable insights.Budget & Forecasting Experience Demonstrated ability to manage and optimize six-figure monthly ad spends effectively.Compliance & Best PracticesFamiliarity with key advertising policies (e.g., Facebook Advertising Policies, Google Ads guidelines) and privacy regulations (GDPR, CCPA).Adaptability & SpeedSkilled in juggling multiple campaigns and priorities without compromising quality.Bonus PointsExperience with eCommerce brands or direct-to-consumer (DTC) markets.Familiarity with AI-based campaign management or predictive analytics.Basic understanding of HTML/CSS for landing page optimization or pixel troubleshooting.Compensation & BenefitsAt WKND, we believe in rewarding excellence:Competitive Base SalaryCrafted to attract top talent who thrive under pressure.Generous Stock OptionsAlign your personal success with our company’s growth trajectory.Performance-Based BonusesEarn additional compensation for exceeding key milestones and revenue objectives.Access to Cutting-Edge Tools & ResourcesEmpowering you to execute at a world-class level and innovate continuously.High-Performance CultureJoin a team that recognizes—and rewards—results that truly move the needle.Health Insurance Benefits (Available upon request)Providing added support for your well-being.Remote-Friendly & Flexible Work EnvironmentEmbrace a culture of accountability and autonomy, allowing you to excel from anywhere.Closing StatementReady to Shape the Future of Paid Acquisition?Apply now to become a Paid Acquisition Specialist at WKND. This is your chance to architect high-performing campaigns, pioneer AI-driven optimization, and define the future of eCommerce marketing. Join us in delivering transformative outcomes and setting new benchmarks for excellence in the digital space.
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