Paid Media Specialist
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Freelance
Recurrent
Posted about 2 months ago
Responsibilities
What you will be doing
• Conducting and reviewing keyword, audience, and bid research and management; monitoring budgets for all active client campaigns.
• Ensuring ads are targeted to the most relevant audiences, search queries, and other criteria.
• Planning, launching, and managing paid campaigns across search, social, and programmatic channels.
• Monitoring daily campaign performance, refining targeting, and adjusting bids, budgets, and creative to improve ROI and CPA performance.
• Overseeing the implementation, tracking, and reporting of A/B tests.
• Overseeing the development and creation of display ads, occasional text ad copy writing, and social ad creation.
• Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports.
• Developing and presenting optimization recommendations based on campaign performance, industry trends, and client objectives.
• Controlling quality by ensuring all ads, budgets, settings, and other parameters are correct for each client.
• Staying informed of industry trends and best practices, focusing on how changes can improve offerings to accounts and sharing knowledge with team members.
• Doing whatever it takes to ensure targets are met or exceeded.
Who you are:
● Hands-on experience developing digital advertising campaigns, particularly in Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs.
● Ability to own projects, ensuring they are completed correctly and on time.
● Ability to build ad campaigns using various user interfaces and editing tools.
● Ability to find the story within the data, understanding not just the “what” but the “why.”
● Ability to calculate bids based on potential ROI.
● Excellent attention to detail and ability to effectively multitask in a deadline-driven environment.
● Excellent written communication and interpersonal skills, with a desire to work as a member of a team.