ABM Specialist and Strategist - Marketing Automation at Fortanix | Torre
ABM Specialist and Strategist - Marketing Automation
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Fortanix

ABM Specialist and Strategist - Marketing Automation

Fortanix
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Full-time

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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U.S., UK, India and the Netherlands
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Posted almost 3 years ago

Requirements and responsibilities

Fortanix is a fast-growing Series- C company funded by Intel Capital, Foundation Capital and Neotribe. Recognized by Gartner as a Cool Vendor, Fortanix technology is at the intersection of protecting data in the public cloud, on IoT devices and securing applications by encrypting data while it is in use. As an ABM (Account-Based Marketing) Specialist and Strategist, your primary responsibility will be to develop and execute account-based marketing strategies to drive revenue growth and customer engagement for our organization. You will work closely with cross-functional teams, including sales, marketing, and customer success, to identify key target accounts and develop personalized marketing initiatives that align with their specific needs and challenges. Responsibilities: - Develop and implement comprehensive ABM strategies aligned with the company's goals and objectives. - Conduct research and analysis to identify target accounts and key decision-makers within those accounts. - Segment target accounts based on various criteria, such as industry, company size, revenue, and customer profile. - Create and execute personalized marketing campaigns and initiatives tailored to individual target accounts. - Collaborate with the content marketing team to develop account-specific content and assets that resonate with target accounts' needs and pain points. - Define and track key performance indicators (KPIs) to measure the success and effectiveness of ABM campaigns. - Work closely with the sales team to align marketing efforts with sales goals and objectives.
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