Head of Marketing – Brand, Growth & Events at Eyeride | Torre
Head of Marketing – Brand, Growth & Events
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Eyeride

Head of Marketing – Brand, Growth & Events

Eyeride
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Freelance
Recurrent
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Remote (anywhere)
Posted about 1 year ago

Responsibilities

Location: Remote (LATAM, Eastern Europe, or US preferred). Company: Eyeride. Industry: Fleet AI, SaaS, Transportation Technology. At Eyeride, we’re redefining fleet management with AI-powered video, telematics, and real-time intelligence. We serve transportation, security, and public safety sectors with technology that saves lives and simplifies fleet operations. As we scale rapidly, we’re looking for a strategic and hands-on Head of Marketing to lead the charge in telling our story, generating demand, and owning our market voice. This role is for a marketing leader who is as comfortable naming a product as they are optimizing a funnel, planning a trade show campaign, or leading a creative team. What You’ll Own: Brand Strategy and Naming: You’ll work directly with the CEO to define and evolve the EYERIDE voice. You’ll help create new brand and product names, refine our positioning, and ensure consistency across all touchpoints. Customer Journey and Funnel Design: You’ll map and optimize the full customer journey from first touch to expansion. This includes building and managing lead nurturing flows, onboarding sequences, and lifecycle campaigns across email, SMS, LinkedIn, and beyond. Performance Marketing and Lead Generation: You’ll lead paid acquisition across Meta, LinkedIn, and Google Ads. You’ll work to fix weak lead quality, especially from Facebook, and shift toward high-intent fleet buyers. You’ll set KPIs, track CPL, CAC, and ROAS, and adjust in real-time. Team Management and Leadership: You’ll manage a small but powerful team of freelancers and contractors across content, creative, performance, and video. You know how to hire, coach, and inspire. You’ll use AI tools to increase speed without compromising quality. Event and Trade Show Strategy: You’ll own the decision-making around where we show up and how. You’ll pick the right transportation, security, and fleet tech events. You’ll shape our booth experience, content, video assets, and executive presence. What You Bring: - Proven experience (5+ years) in B2B SaaS marketing. - Track record in building full-funnel marketing systems and customer journeys. - Experience managing Meta, LinkedIn, and Google Ads with quantifiable results. - Strong leadership and team-building skills. - Experience selecting and executing trade shows or field marketing campaigns. - Fluency with AI tools like ChatGPT, Jasper, Midjourney, Canva, and AdCreative. - Familiarity with HubSpot or Vtiger CRM is a plus. - Experience with fleet, transportation, telematics, or logistics industries is a major advantage. What We Offer: - Freedom to build and lead your own vision. - Access to decision-makers and a fast-moving team. - A product that genuinely saves lives and improves public safety. - Remote flexibility with a global team. - Competitive compensation based on experience and region.
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