Marketing Technology Product Manager at Blexr | Torre
Marketing Technology Product Manager
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Blexr

Marketing Technology Product Manager

Blexr
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Former Torrex
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(2.3K) info
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Full-time

Legal agreement: Employment

Compensation
USD60K - 110K/year
Non-negotiable
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Hybrid (Spain)
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Published over 5 years ago

Responsibilities & more

• Owns the vision, strategy, roadmap, and execution of Blexr’s hybrid proprietary/third-party marketing technology stack. • Works closely with the business and technical architectures to ensure selection or reuse of existing marketing technology are well documented and meet the strategic objectives of the business. • Leads the definition and implementation of our Proprietary Marketing Technology Program, underpinned by a transform/build/buy strategy which combines data and technology to drive customer acquisition, activation and retention, through segmentation, personalization, customer journey optimization and cross-channel marketing orchestration, as well as enabling easy consolidation and reporting on marketing campaign effectiveness. • Brings together the business stakeholders in establishing an agreed upon vision and roadmap to evolve the marketing technology stack. • Acts as the connective tissue between different constituencies such as marketing, development, business intelligence and commercial teams, the broader Blexr team, and outside software and service providers. • Leads the teams developing our proprietary marketing technology, wearing the Product Owner hat while also handling people management responsibilities such as recruitment for the teams, holding regular 1-1’s with individual team members, providing continuous performance feedback, and enabling team and individual growth from onboarding to ongoing learning and development. • Drives the scoping of new proprietary marketing technology concepts including business case, supporting metrics, measurement plans and success criteria. • Captures and documents business requirements and ensures transversal prioritization across the different stakeholders, constituencies and initiatives. • Builds, refines, prioritizes and manages the product backlog for the proprietary marketing technology teams, translating the vision and roadmap into great epics, user stories and acceptance criteria for and with the teams.
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