Branch OverviewBranch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of Kiva.org—now spans 400+ employees globally. We’re backed by investors such as Andreessen Horowitz, Visa, and the IFC.Job OverviewYou'll design financial experiences that reach millions of people across India and Africa who've been largely excluded from traditional banking. Working within our global design team and closely aligned with Growth, you'll own end-to-end design across our core products: wallets, savings, loans, rewards, and debit cards.This role sits at the intersection of craft and impact. You'll design experiences that help users discover Branch, activate quickly, and build lasting financial habits — from onboarding flows and referral programs to conversion optimization across the funnel. You'll experiment fast, measure what works, and iterate based on data. If you're energized by measurable outcomes and believe great design can turn first-time users into lifelong advocates, this is the role for you.ResponsibilitiesOwn design end-to-end: Lead projects autonomously from PRD to engineer handoff — user flows, wireframes, hi-fi mockups, prototypes, usability testing, and design QA. You ship work, not files.Design for acquisition, activation, and retention: Own onboarding, monetization, and referral experiences that help users understand Branch's value quickly and turn them into advocates.Experiment rapidly with data-informed iteration: Work in quick cycles — test hypotheses, ship experiments, define KPIs, and iterate based on A/B results, funnel analysis, and user behavior patterns.Deeply understand our customers: Collaborate with UX Researchers on foundational and formative research. Translate insights into designs that work for customers with varying levels of financial and digital literacy.Partner cross-functionally: Work with Product Managers, Engineers, User Researchers, and Marketers to drive growth initiatives from concept to launch. Communicate clearly across globally distributed teams.Leverage AI to accelerate your work: Use AI tools fluently — for ideation, prototyping, content generation, and building functional demos. Explore emerging capabilities like MCPs, generative AI, and AI agents.Strengthen our design system: Contribute to our design system's evolution — ensuring consistency and scalability across products and markets.QualificationsExperience: 3+ years of product design experience with shipped consumer products — fintech or mobile-first apps strongly preferredDemonstrated ability to design simple, intuitive experiences at scale across diverse user contextsExperience with Android and Web design patterns for consumer-facing productsGrowth Design: Track record designing for growth: onboarding, conversion-focused features, referral mechanics, and user educationExperience with experimentation — running A/B tests, interpreting results, and iterating based on learningsFamiliarity with growth metrics and funnel thinking (acquisition, activation, retention, referral, revenue)Craft & Execution: Proficiency in FigmaStrong visual design skills with excellent attention to detailMotion design and micro-interaction skills are a plusAI × Design Fluency: Actively use AI tools and LLMs to augment ideation, copywriting, asset generation, or research synthesisComfortable vibe-coding with tools like Figma Make, Lovable, Cursor, or similar to prototype functional experiencesCurious about emerging AI capabilities in design workflowsMindset & Collaboration: You balance craft with velocity — knowing when to polish and when to shipStrong communication skills; you present clearly and listen wellComfortable with ambiguity and changing priorities in a fast-paced startupResourceful and scrappy — you've done a lot with lean teamsEducation: Bachelor's degree in HCI, Product Design, Interaction Design, Architecture, or related field (or equivalent practical experience)Why Join UsCompetitive salary and equity packageFast-paced, collaborative, and high-autonomy work cultureHybrid work setup designed for flexibility and work-life balanceFully paid group medical insurance and personal accident insuranceGenerous paid time off, plus company-declared public holidaysFully paid parental leave for fathers and non-birthing parents (12 weeks), in addition to 26 weeks of statutory maternity leaveMonthly WFH stipend, along with a one-time home office setup budget$500 annual professional development budgetQuarterly social meet-ups and sponsored monthly team lunchesBranch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We’re looking for more than just qualifications -- so if you’re unsure that you meet the criteria, please do not hesitate to apply!
6 months ago