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Posted 6 months ago
Requirements and responsibilities
Company DescriptionAbout Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.Job DescriptionGet to Know the TeamThe GrabFood Marketing team is responsible for all marketing activities related to GrabFood and special projects. We drive growth for the business. We're looking for someone who wants to make a meaningful impact and join our team.Get to Know the RoleReporting to the Marketing Manager, you will develop and implement marketing strategies for GrabFood campaigns and special projects. You will oversee projects from start to finish, collaborating with various stakeholders to create and launch go-to-market plans.This is an onsite role at our Thailand's Grab Office.The Critical Tasks You Will PerformAnalyze the market to identify opportunities.Understand target market insights, behaviors, pain points, and trends.Know the brand, product, and service thoroughly.Lead end-to-end project execution, from planning to campaign creation and communication (including branding, performance-driven, and promotional campaigns).Estimate business impact and required investment.Produce weekly reports with detailed business metrics.Present strategies, campaigns, and ideas.Manage project stakeholders (digital marketing, social media, partnerships, operations, creatives, purchasing, legal, and external vendors) to deliver impact.Respond quickly to changes such as competitor actions, market movements, and internal direction changes, with immediate response plans.
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