You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Posted 2 months ago
Requirements and responsibilities
Responsibilities of the Creative Strategist / Market Research Analyst:
Research & Market Insights (First Touchpoint):
- Conduct deep-dive research into new clients, industries, and target audiences.
- Analyze kickoff calls to understand brand goals, positioning, and direction.
- Develop detailed audience profiles and identify key behavioral insights.
- Perform competitor analysis to uncover opportunities and differentiators.
- Track industry, cultural, and content trends to identify what is working (and why).
- Identify patterns across markets, brands, and consumer behavior.
Strategy & Creative Support (Second Touchpoint):
- Translate raw research into clear, actionable strategic recommendations.
- Support strategy directors with insights that guide brand and campaign development.
- Revisit and refine past research to support evolving strategies.
- Gradually contribute to creating client briefs and shaping creative direction.
Data Synthesis & Reporting:
- Distill large volumes of data into concise summaries (e.g., top 5 insights).
- Pull and analyze performance data from platforms like Meta, Google, and TikTok.
- Organize research into structured Google Docs with clear narratives.
- Embed visual references (screenshots, examples) for context.
- Leverage AI tools (e.g., Gemini) to enhance research and synthesis.
Workflow & Collaboration:
- Manage research across 2–3 clients at different stages simultaneously.
- Meet deadlines for deep dives while adapting to fast-turnaround needs.
- Use ClickUp for task updates and Slack for daily communication.
- Participate in regular check-ins to align direction and refine outputs.
Process Improvement & Ownership:
- Build and improve internal research systems and workflows.
- Develop SOPs for data gathering and insight delivery.
- Bring fresh, “out-of-the-box” thinking to uncover unique insights.
- Communicate proactively when support or direction is needed.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)