Email Marketing Specialist at Marketing Agency | Torre
Email Marketing Specialist
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Marketing Agency

Email Marketing Specialist

Marketing Agency
Posted by
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(19) info
Emma
Emma
You'll elevate customer journeys and drive revenue through innovative email marketing strategies.
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Full-time

Legal agreement: Contractor

Currency exchange and taxes to be paid by:

Company

Compensation
USD800 - 900/month
Negotiable
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Remote (for Chile residents)
Remote (for Argentina residents)
Remote (for Bolivia residents)
Remote (for Peru residents)
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Posted 2 months ago

Requirements and responsibilities

EMAIL MARKETING Key Knowledge Points • Email marketing strategy: campaigns, automations, funnels, customer journeys. • Segmentation and personalization: dynamic lists, user behavior, email lifecycle. • Persuasive copywriting: subject lines that open, CTAs that convert, concise storytelling. • Email design: UX/UI best practices, responsive design, visual hierarchy. • Basic HTML/CSS: for editing templates and avoiding rendering errors. • Deliverability: spam prevention, domain reputation, SPF, DKIM, DMARC. • A/B testing: subject lines, content, timing, frequency. 🛠️ Tools they typically master • Email platforms: Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Salesforce, etc. • Automation and CRM. • Data analysis: Google Analytics, dashboards, metrics. • Email testing and validation (rendering, spam scoring). 📊 Metrics to understand and optimize: • Open rate. • Click-through rate (CTR). • Conversion rate. • Bounce rate. • Unsubscribes. • Email revenue (in e-commerce). 🎯 Soft skills (very important): • Strategic thinking. • Attention to detail (a typo in an email duel 😅). • Campaign organization and management. • Analytical skills and a commitment to continuous improvement. • Communication with design, sales, and product teams. 📜 Extras that add significant value: • Knowledge of GDPR and compliance. • Experience in e-commerce or SaaS. • Sales-oriented copywriting. • Customer experience (CX).

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