For companies:
For professionals:
For everyone:
For developers:
Responsibilities
EMAIL MARKETING
Key Knowledge Points
• Email marketing strategy: campaigns, automations, funnels, customer journeys.
• Segmentation and personalization: dynamic lists, user behavior, email lifecycle.
• Persuasive copywriting: subject lines that open, CTAs that convert, concise storytelling.
• Email design: UX/UI best practices, responsive design, visual hierarchy.
• Basic HTML/CSS: for editing templates and avoiding rendering errors.
• Deliverability: spam prevention, domain reputation, SPF, DKIM, DMARC.
• A/B testing: subject lines, content, timing, frequency.
🛠️ Tools they typically master
• Email platforms: Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Salesforce, etc.
• Automation and CRM.
• Data analysis: Google Analytics, dashboards, metrics.
• Email testing and validation (rendering, spam scoring).
📊 Metrics to understand and optimize:
• Open rate.
• Click-through rate (CTR).
• Conversion rate.
• Bounce rate.
• Unsubscribes.
• Email revenue (in e-commerce).
🎯 Soft skills (very important):
• Strategic thinking.
• Attention to detail (a typo in an email duel 😅).
• Campaign organization and management.
• Analytical skills and a commitment to continuous improvement.
• Communication with design, sales, and product teams.
📜 Extras that add significant value:
• Knowledge of GDPR and compliance.
• Experience in e-commerce or SaaS.
• Sales-oriented copywriting.
• Customer experience (CX).
Indefinitely open
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