Associate Manager, Patient Marketing at Virta Health | Torre
Associate Manager, Patient Marketing
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Virta Health

Associate Manager, Patient Marketing

Virta Health
Posted by
Mariajosé Gómez
Julián Andrés Páez Polanía
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Full-time

Legal agreement: Employment

Compensation
USD45k - 120k/year
Non-negotiable
location_on
Remote (anywhere)
Posted almost 6 years ago

Responsibilities

Activating patients at Virta customers, i.e. motivating them to apply and then enroll in our treatment: • This requires building awareness of how Virta works, and then figuring out how to motivate different types of patients to enroll in the treatment. • At later-stage customers, this includes determining new outreach strategies when the usual channels have been exhausted. • Typical marketing channels include email, paid digital ads, content, mailers, phone campaigns, webinars, onsite events, benefits portals integrations and promotions, print materials, and incentive challenges. Interfacing with new customers to successfully deploy Virta in their population: • This requires significant creativity and project management, as well as cross-functional work with the Customer Success and Design teams in particular. • You will have to both implement the marketing playbook and understand when to pivot away from the playbook to create new or custom solutions to fit each customers’ needs. • You will need to communicate with external executives, including SVPs and above at Fortune 500 companies, to collaborate on marketing strategy and implementation of tactics. • On occasion, you will collaborate and pitch with the Sales team at potential customers to sell them on our patient activation strategy. Creating new marketing strategies, channels, content, design, and tactics: • You will generate new ways to activate our target patient population across all customers. • This ranges from A/B testing and reworking our email campaigns, to imagining new copy and creative for digital ads, to finding a new advertising platform or channel and piloting experiments through it. • You will frequently have to write copy and generate new creative in a patient-centric, empathetic, scientifically accurate, and provocative manner. • We need an “ideas” person who pushes the cutting edge and gets their hands dirty to implement novel solutions from end-to-end.
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