Role Overview:
- Salary to £50k (either via perm PAYE or equivalent monthly invoice).
- Role is fully remote with quarterly in-person strategy days in London.
- UK hours: Monday-Thursday – 10am-6pm, early 4pm finish on Fridays.
Company Summary:
- Performance marketing agency for live experiences.
- Works exclusively with immersive attractions, competitive socialising venues, and live events/festivals.
- Drives ticket sales, bookings, and reservations at scale.
Role Responsibilities:
- Own the performance, delivery quality, and client experience of paid media teams.
- Lead a team of Paid Media Account Managers plus a dedicated QA Manager.
- Maintain direct accountability for approximately 30-40 client accounts across Meta, Google, and TikTok.
- Stay close enough to platforms to step in when issues arise, cover during absences, and hold the quality bar.
- Develop people and raise the team’s technical skill level.
- Interpret team-level performance, pressure-test forecasts, and make evidence-based calls about investment.
- Work alongside other Team Leads to keep the paid media function delivering at a high standard.
Strategic Responsibilities:
- Develop and oversee full-funnel paid media strategies across Meta, Google, and TikTok that drive ticket sales, bookings, and reservations against commercial targets.
- Guide Account Managers through planning, building, launching, testing, and optimising campaigns, pushing for the strongest possible CPAs and ROAS.
- Interpret campaign data with confidence, spotting patterns, diagnosing underperformance, navigating seasonal dynamics, and identifying opportunities.
- Oversee budget pacing across the team's portfolio, pressure-testing forecasts against on-sale timelines and major campaign moments.
- Work hand-in-hand with the in-house Creative Studio, contributing to creative strategy, briefing in assets, feeding back on performance, and keeping teams aligned.
- Support Account Managers in building strong, long-term client relationships.
- Step in as the senior voice on key accounts, escalations, and commercially sensitive conversations.
- Drive client retention and portfolio growth by partnering with Account Managers on renewals, upsells, and commercial expansion.
- Conduct account audits across existing accounts and prospective clients, surfacing risks, opportunities, and quick wins.
- Step directly into accounts when issues need senior hands, or to cover Account Managers during absences and peak booking periods.
Leadership and Development:
- Lead, coach, and develop the team through regular 1:1s, clear expectations, and structured support.
- Run quarterly and annual reviews with direct reports, working through PDPs, goal setting, and progression.
- Own training and development actively by identifying skill gaps, running or commissioning training, and supporting onboarding.
- Manage the QA Manager who checks accounts and campaigns weekly, reviewing findings, prioritising fixes, and feeding insights back into coaching and SOP improvements.
- Carry out reviews of account work, campaign builds, tracking, optimisation, creative, and reporting, holding everything to the company’s quality bar.
- Participate in weekly senior management calls alongside other department leads, plus a weekly 1:1 with the Founder.
- Ensure weekly client reports are submitted by close of business every Monday with clear insights and recommendations.
- Manage occasional after-hours or weekend communication around key moments, ticket on-sales, campaign launches, and live event windows.
Required Qualifications and Skills:
- 4+ years in a PPC / paid media role, with hands-on experience running campaigns across Meta, Google, and TikTok.
- Prior experience managing a team or department, ideally in an agency environment.
- Strong hands-on platform skills to jump into any account, diagnose, optimise, and deliver at pace.
- Detailed working knowledge of measurement and supporting platforms, GA4, Looker Studio, Tag Manager, and the wider Google advertising suite.
- Experience developing other paid media professionals, identifying gaps, coaching, and raising skill levels over time.
- Confident, fluent data analysis skills to interpret performance reports and ad accounts.
- An on-time, on-budget, on-target track record of delivering against commercial targets.
- Confident client communication skills, able to hold strategic conversations and build rapport at a senior level.
- Direct experience working with clients in hospitality, leisure, events, or live experience sectors, or a genuine interest in the industry.
