Lead PPC Specialist
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Full-time
Legal agreement: Employment
Compensation
Unpaid - 5k/year
Responsibilities
We are looking for a Lead PPC Specialist.Key ResponsibilitiesOwn and evolve global Paid Search strategy across products (Google Ads + Microsoft Advertising)Lead, coach, and develop the Paid Search team (objectives, workload, performance, hiring)Own portfolio-level budget allocation, forecasting, and performance across Tier-1 geographies (six-figure+ monthly search spend)Design scalable account and campaign structures (keyword strategy, match types, RSAs, DSA, Performance Max)Lead pLTV-based conversion optimization: partner with Analytics and Engineering to validate pLTV, implement value-based Smart BiddingEstablish rigorous experimentation program using Google Ads Experiments (bidding, structures, ads, landing pages)Apply sound statistical methods: hypothesis definition, sample size, confidence intervals, significance, seasonalityOversee conversion tracking, Enhanced Conversions, offline imports, attribution, and reportingAnalyze search demand, auction dynamics, marginal returns, and funnel performanceCollaborate with Analytics, Engineering, Product, CRO, Creative, and Localization teamsRequirementsExpert-level Google Ads Search (account architecture, keyword strategy, match types, RSAs, DSA, auction dynamics, international scaling)Advanced Smart Bidding knowledge (Maximize Conversions, Target CPA, Maximize Conversion Value, Target ROAS)Hands-on experience with pLTV conversions, offline conversion imports, Enhanced Conversions, API value uploadsProven experience with Google Ads Experiments (bidding, structure, match-type, ad-copy, landing pages)Strong statistical foundation (hypothesis testing, sample size, confidence intervals, significance, bias)Advanced understanding of performance economics: CAC/CPA, pLTV, ROAS, LTV:CAC, payback period, marginal CPA/ROAS, CVR, CPC, CTRDeep understanding of measurement and attribution (GA4, GTM, Enhanced Conversions, offline tracking)Advanced Excel/Google Sheets + working proficiency with SQL, BigQuery, BI toolsStrong budget allocation, forecasting, scenario modelling, and executive reporting skillsExperience with Microsoft Advertising, Search Ads 360, Google Ads Scripts is a plusProven ability to build scalable processes for a teamWhat We OfferRemote work full-time | 28 vacation days | 7 wellness daysBonuses up to $5,000 for referrals | 50% training coverageHealth benefits ($1,000/year) | Workplace reimbursement ($1,000/3 years)Corporate discount for English lessons | Internal gamified gratitude system⚠️ Before applying, carefully review all requirements. DM me for referral if you match the criteria.