We’re hiring a Senior Growth Marketing Manager, Strategic Accounts to help RevenueCat speak to, engage, and build pipeline with established consumer apps.This role borrows ideas from ABM, but it's fundamentally different from traditional enterprise marketing. RevenueCat is a product-led, inbound-first company with a lean, technical sales team. Rather than supporting a large outbound sales organization, you'll help determine who we should target, why they should care, and how we earn their attention.We’re a marketing-led, inbound-first company with a lean, technical sales team. Our sales motion is consultative by design: engineers and account managers helping product, engineering, and growth teams understand the tradeoffs of app monetization, not pushing people through a generic enterprise SaaS sales process. Your job is to create the kind of campaigns, experiences, and account-specific moments that make the right people want to talk to us.You’ll work closely with Cameron, our sales team, events, content, product marketing, and RevOps to build the next version of strategic account marketing at RevenueCat.We already know many of the accounts we care about. We already have a strong market position. We have thousands of engaged contacts in our CRM and a history of creative campaigns, events, data reports, and account-based plays that have worked (and plenty that haven’t). Now we need someone to turn that raw material into a more deliberate, repeatable, and creative pipeline engine for larger apps.On any given day, you might be dissecting the monetization flow of a top-grossing fitness app, turning State of Subscription Apps data into a private benchmark report for a target category, vibe-coding a personalized landing page for a strategic account, or building an AI workflow that turns account signals into a useful sales play.A campaign that you run at RevenueCat should not feel like a campaign that most other SaaS companies are running. If it looks like a generic template with a “book a demo” CTA, we probably don’t want to do it.The RoleWe’re hiring a Senior Growth Marketing Manager, Strategic Accounts to help RevenueCat speak to, engage, and build pipeline with established consumer apps.What You’ll Be Responsible ForBuilding the strategic account engagement engine: help map, prioritize, segment, and activate target accounts across the consumer app ecosystem.Designing campaigns worth paying attention to: architect campaigns that feel useful, researched, and hard to ignore.Earning mindshare and trust with the “big app” ecosystem: address what established apps care about, where they struggle, what they misunderstand about RevenueCat, and what messages earn attention.Partnering closely with Sales: work directly with the sales team to turn field feedback into better campaigns.Building AI-native GTM workflows: expand the ABM system in a more AI-native way (account research, intent signal monitoring, landing page generation, campaign execution, reporting).Owning the account journey from “mapped” to “in conversation”: define metrics that matter across the journey (target accounts reached/engaged, meetings booked, opportunities created, assisted pipeline, ABM-sourced pipeline).What This Might Look Like In PracticeA personalized monetization teardown for a scaled education app.A private benchmark brief for 50 large health and fitness apps.A post-App Growth Annual follow-up motion where strategic accounts receive tailored takeaways.A 1:1 landing page for a target account explaining how RevenueCat’s newer products—web funnels, remote paywalls, product catalog management—could complement their stack.An AI workflow that monitors target accounts for relevant signals (app updates, pricing changes, SDK installs, hiring patterns, or product launches).A campaign that takes a very RevenueCat brand moment and adapts it for a more senior, scaled-app audience.What Success Looks LikeWithin the first month: get hands-on with RevenueCat’s product and current GTM motion; build relationships across Paid Marketing, Content, Sales, Events, Product Marketing, and RevOps; audit campaigns and workflows; sit in on sales calls; study the established app ecosystem; ship a first small-but-useful contribution.Within the first 3 months: run at least one end-to-end campaign; define an initial account journey model and metrics; begin owning an assisted pipeline number with a clear point of view on quality engagement; build a feedback loop; propose a roadmap.Within the first 6 months: launch multiple campaigns and experiments; partner with Content or Product Marketing to turn data and insights into interactive assets; build reusable campaign frameworks; help sharpen messaging for apps that don’t want to rip and replace; show early evidence of higher-quality conversations and pipeline.After 12 months: build a repeatable engine for marketing to strategic consumer apps; grow marketing-sourced and marketing-assisted pipeline (with reporting); help RevenueCat show up more credibly with larger, established apps; become an internal expert on how big apps operate; establish a system for learning from every campaign, event, and account interaction.What We’re Looking ForYou might be a good fit if youHave 5+ years of experience in demand generation, enterprise marketing, ABM, growth marketing, or a related GTM role.Have built pipeline with strategic accounts before, especially in a high-quality, account-specific motion.Are AI-native in how you work (already using AI to research, write, build, automate, analyze, or orchestrate campaigns).Have taste (know when something feels generic, over-automated, too salesy, or too much like every other SaaS campaign).Are excited by consumer apps (opinions about onboarding and why one app monetizes better than another; curious about pricing, app store dynamics, subscriptions, churn, web funnels, and growth loops).Have experience using tools like Salesforce, Clay, and 6sense.This Role Is Probably Not For You IfYou want a large BDR team to brute-force account engagement.You measure success primarily in lead volume.You think “enterprise marketing” means making things more formal, more corporate, and less interesting.You need every process to be fully built before you can make progress.You are uncomfortable getting hands-on with copy, tools, landing pages, data, workflows, events, and sales feedback.Bonus Points if You HaveExperience in mobile apps, consumer subscriptions, or developer tools.Familiarity with subscription growth concepts like conversion rate optimization, paywalls, pricing experiments, app-to-web flows, and lifecycle marketing.Experience building executive dinners, roundtables, workshops, or event-led account plays.A track record of using AI to make GTM workflows faster, smarter, or more personal.What we offer:Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator.10-year window to exercise vested equity options.Fully remote and flexible work environment.4-5 weeks of suggested time off annually for mental, physical, and emotional recharge.$2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning.Compensation Range: $189K
5 days ago