We’re looking for a Local SEO Specialist to lead the client-side execution and communication for a growing SEO agency Opt Digital.The OTE compensation will be $80K–$120K USD/year, with performance incentives tied to client retention, referrals, and campaign outcomes, in which the longer you retain a client for the larger your compensation per account becomesWe are aiming to reach $300K/month in recurring revenue within 3 months, while onboarding 10–20 new clients each month.We’re a digital marketing agency focused on helping local trades and service businesses grow through search.By 2026, our goal is to become the most trusted name in Local SEO across New Zealand, USA and Australia for service businesses.We work with roofers, electricians, landscapers, plumbers, fencers, and home service providers — and we help them get found on Google, generate consistent inbound leads, and scale their businesses through structured, execution-focused SEO, branding, & lead nurturing + a mix of back end automations, and systemisationNow, we need someone to own the client-side delivery, lead communication, and ensure our campaigns stay on track and deliver outcomes.This is where the Local SEO Specialist role comes into play.What the Role Entails:Weekly reviews of client performance — what changed, what worked, what didn’tStrategy execution — Implementation of each phase of our local campaign to ensure clients crush it & dominate their local area, using methods like schema stacking, map stacking, content optimisation and using tools like Semrush,
Make.com / Zapier / n8n, WordPress, etcUpdating clients via calls, SMS and emails — delivering insights before they ask for themAnswering questions clearly and proactively — making sure clients always feel looked afterOnboarding new clients — setting expectations and getting everything aligned from day oneCoordinating internal delivery — working with content writers, designers, and developers to make sure every campaign is executed cleanly and reflects the client’s brand, you’re not just relaying information from the client to the team, you’re leading the charge and implementing the gameplanReporting on outcomes — using plain English to translate ranking and traffic metrics into results that make sense to the business ownerManaging a team of 3-5, including writers, content managers & local SEO's to assist in campaign deliverables Skills We’re Looking ForThis role is equal parts project manager, strategist, communicator, and relationship-builder. You don’t need to be a technical SEO, but you do need to know how things work and how to lead a campaign from start to finish.2+ years of experience in Local SEO specificallyWorking knowledge of local SEO — GMB, on-page optimization, location/service pages, citations, internal linking, schema, and basic tech SEOComfortable managing 20–30 accounts concurrently without losing attention to detailStrong communication skills — able to confidently lead calls, send updates, and speak clearly with clients who don’t know SEONaturally personable and trustworthy — you know how to make clients feel heard, respected, and supportedExperience using tools like SEMrush, GA4, GSC, BrightLocal, and Local VikingComfortable using ClickUp, Google Workspace, WordPress, and automation tools (Zapier / Make)Able to troubleshoot issues, coordinate internally, and keep timelines movingWhat We Offer$80K–$110K USD/year OTE/ depending on experience and performancePerformance bonuses tied to client retention and referralsFully remote — work from anywhere in NZ or Australia, or the world for that matterA fast-growing agency with clear processes, defined campaign stages, and a real opportunity to grow with the businessA supportive team across content, SEO, dev, and design — you’re not alone in deliveryDirect access to leadership, no red tape, and input on improving systems and processesThe chance to make a real impact — not just in the agency, but in the businesses we support every dayAbout Opt DigitalWe work with home service businesses, across the globe, and across dozens of industries, to increase their revenue, tracking and attribution of marketing, and help them dominate search results.
about 2 months ago