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About the RoleThe Lead Global Integrated Campaign Manager is responsible for complex, high-visibility globally integrated campaigns with multi-region or multi-portfolio scope. This role translates business priorities into horizontal campaign strategies, drives alignment across teams, and influences execution standards to deliver meaningful pipeline impact.Here's What You'll DoOwn strategy, planning, and execution for large-scale multi-region horizontal integrated campaigns tied to priority sales plays; translate business objectives into integrated campaign strategies with clearly defined pipeline and performance outcomesServe as a strategic partner to senior marketing and sales stakeholders, ensuring vertical and regional alignment; partner with international field and partner marketing teams to ensure marketing plans and campaigns are fully integrated and drive global demand and engagementLead advanced campaign performance analysis, insights generation, and optimization recommendations; apply AI-enabled tools and insights to support campaign briefs, personalization, and channel optimizationOwn the creation of comprehensive campaign briefs in partnership with Product Marketing by defining objectives, target audiences, messaging, and creative requirements; collaborate with campaign strategy teams to review and approve content mix and tactics ensuring alignment with business goalsEstablish and evangelize audience-specific and industry-specific thought leadership strategies; ensure vertical campaigns ladder up to horizontal campaigns inclusive of strategy and messagingOperate as an innovative thought leader and trusted advisor; mentor, coach, and provide feedback to team members while contributing to department growth through knowledge sharing and coaching on current best practices and market trendsTechnology ToolsMicrosoft WindowsMicrosoft Office SuiteMicrosoft ExcelSalesforce6senseMarketoPower BIRole Essentials8–10+ years of B2B integrated or growth marketing experience with a proven track record of delivering pipeline impact through horizontal or multi-channel campaignsStrong strategic thinking, stakeholder influence, and performance optimization skills with the ability to operate effectively in ambiguous, fast-paced environmentsProven ability to lead advanced campaign performance analysis and generate actionable insights and optimization recommendations that drive measurable resultsExcellent oral and written communication skills with the ability to interact with executive presence; proven ability to develop and deliver engaging and compelling presentations to diverse audiencesExcellent leadership, sound judgment, and business acumen with a demonstrated ability to influence, motivate, and mobilize team members and business partners; ability to coach, mentor, and provide timely feedbackWhat We'd Like to SeeProven ability to leverage AI-enabled tools to enhance marketing output, including campaign briefs, personalization, and channel optimizationExperience establishing and evangelizing audience-specific and industry-specific thought leadership strategies across multi-region or multi-portfolio campaignsExperience partnering with international field and partner marketing teams to drive global demand and engagement across complex, matrixed organizationsHands-on experience with marketing automation and analytics platforms such as Marketo, Salesforce, 6sense, and Power BIDemonstrated ability to create comprehensive campaign briefs in partnership with Product Marketing, defining objectives, target audiences, messaging, and creative requirementsAbout HylandHyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
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