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Responsibilities
The Head of Marketing & Communications RoleThe garden3d Head of Marketing & Communications has one mandate: make sure everything we put on the internet is compelling and interesting. garden3d is a house of brands - Sanctuary Computer (development), XXIX (design), Index Space (community), USB Club (digital community), and the garden3d umbrella itself - and each needs its own voice, its own audience, and its own drumbeat of work worth sharing. Working in close partnership with our founder & president Hugh Francis, this person decides what we make, where it runs, and whether it clears our bar.This role will interface with studio leads, designers, developers, editors, animators, photographers, community managers, event producers and ad platforms across every garden3d vertical.Simply, this person can easily context shift between our massively diverse set of workstreams, find the most compelling stories, and get them produced at an exceedingly high bar.This person owns our channels end to end: the garden3d Substack, our podcast, Instagram, X, and the paid accounts behind them. They collab with our team, and a rotating cast of freelance editors, designers and animators, and they run the calendar that keeps a dozen workstreams shipping on time. They think in PESO terms (paid, earned, shared, owned) with the weight on shared and owned media - paid is a tool they use deliberately, and traditional press is a bonus, but not generally where we focus.The ambition runs past marketing a services business. garden3d TK is our young experimental media company, and this role is its engine: books, screenplays, music, media, activations: a record label for ideas.Responsibilities & MandatesQuality never less than 8/10We aspire for 10/10, celebrate 9/10 and never publish anything that’s not an 8/10 - visually, narratively, and in production quality. This person holds that bar across every post, video, essay and episode on every vertical, and would rather kill a piece than let a 6 out the door. Their feedback makes work better and faster, without micromanaging the people who make it.Social That Stops the ScrollThey carry a current, practitioner-level read on how each platform works right now: what arrests someone mid-scroll, how a hook earns the next three seconds, why a format lands on TikTok and dies on LinkedIn. Short-form video is a first-class craft here, not an afterthought.A House of Brands, Each in Its Own VoiceSanctuary Computer doesn't sound like XXIX, and neither sounds like Index. They manage several messaging columns at once, keeping each brand's tone distinct while the umbrella story stays coherent.Case Study ProductionEvery client engagement across our creative agencies should end in a case study worth reading. They own that production line - interviewing the team, shaping the narrative, art-directing the assets - and ship case studies that win each studio its next project.Websites That Put Our Best Foot ForwardOur websites are usually the first place a prospective client or hire meets us. They own the strategy behind every garden3d site - what it says, what work it shows, and how clearly it communicates what each studio can do - and they keep sites, decks and other collateral current as the work moves, so what people find is sharp and true.Editorial OwnershipThe Substack, the podcast, and our transparency publications (like the open-source P&L we release every year) are theirs to run: the calendar, the standards, the growth. They capture what happens in our spaces - Index, USB Club, and the communities around them - and turn it into work worth sharing.Producing, Paid & DistributionThey direct producers, editors and freelancers like a showrunner: briefs are clear, deadlines are real, and many workstreams move at once without dropping quality. They run paid spend on Meta, Instagram and wherever our audiences live - building audiences, running A/B/C tests on both narrative and adset, and owning budgets against results they can show.Data-Driven Reporting & ROIThey measure what our content actually does - audience growth, engagement, leads, pipeline influenced - and report on it plainly. Paid spend, organic effort and production time all get judged on return, and next quarter's plan follows the numbers.Presence IRLgarden3d shows up in person: events, conferences, talks, Index programming, and the dinners and openings where our world gathers. They decide which touchpoints are worth our time, get us there looking like ourselves, and bring back stories worth publishing.CultureThey model garden3d's values of partnership, curiosity, and accountability. The producers and creatives they direct do the best work of their careers here, because the feedback is honest, the recognition is real, and the taste rubs off.Special ProjectsIn addition to day to day responsibilities, here’s an idea of some of the projects this role may spearhead or support in coming yearsTurning garden3d TK into a real experimental media brand: books, screenplays, music, and showsGrowing our podcast into a property with its own audienceLaunch campaigns for new Index spaces, USB Club drops, and community programsMaking our annual open-source P&L release a media momentStanding up a small content studio that serves all four studios' new-business pipelinesBuilding the systems (and hiring the people) that let us publish more often, while aspiring for a 10/10 content, and never dropping below an 8/10QualificationsThis is a great opportunity for someone looking to make a significant impact in a growing, dynamic company. Based on the responsibilities of this role, we think the right candidate has the following experience and skills:Must have:8+ years in marketing, content or brand leadership, with real time inside creative studios, agencies or founder-led companiesA portfolio that proves exceptional taste - visual, narrative, and tone of voiceA design background and/or fluency & comfort producing own visual assets at the required quality level in Figma when necessaryExperience owning a company's web presence: site strategy, messaging, and keeping capabilities collateral currentExceptional project management: content calendars, production pipelines, many workstreams at onceShort-form video fluency: they've shipped work for Reels, TikTok and Shorts and can say why each piece performedExtensive experience & comfort managing creatives & producers (editors, designers, animators, freelancers) and getting better work out of them than they'd make aloneHands-on experience running paid social on Meta, Instagram and other platforms: audience building, budget ownership, and A/B/C testing across narrative and ad setWorking fluency in the PESO model, with a point of view on where paid, earned, shared and owned media each earn their keepNice-to-have:Experience producing a brand's IRL presence: events, conferences, talks, and the follow-through that turns them into contentPodcast or audio production experienceComfort/experience managing multiple messaging columns in a house of brandsNewsletter growth experience, Substack especiallyCommunity & events marketing: programming, launches, IRL momentsPhotography, motion or editing chops of their ownFluency with AI production tools, plus the judgment to know when not to use themA press & media network (traditional PR isn't the focus, but relationships help)Experience marketing to design & engineering decision-makers at companies like our clientsBook publishing or long-form media experienceExperience growing a services business's story into a consumer-scale audienceWho you areThe person we’re looking for is happy, relaxed and easy to get along with and appreciates a commitment to a culture of transparency, non-dictatorial leadership styles, and alternative methodologies. They’re flexible on anything except conceits that will lower their usually outstanding work quality. They work “smart” by carefully managing their workflow and team.How we interviewAfter you submit your application, a member of our team will reach out. Our interview process starts with an intro call to answer any questions you have about the role and to learn a bit more about your experience and interests.From there, we’ll follow up with a panel interview call where you get to meet a few members of our team, to openly discuss some of our challenges and ensure your skills and interests align with where we’re going as a business.For qualified candidates, the process wraps with a reference call, and an offer to follow.CompensationThis role greatly favors autonomous, competent & ambitious operators. It will begin with a 4-month fraction trial contract, paid hourly between $75 - $120 p/hr pending seniority & experience. In the first few weeks of the trial, this individual will propose their own goals to define success in their trial, and present them to our leadership team for approval.At garden3d, we believe that those who shoulder the most responsibility and create the greatest impact should be paid accordingly. If this individual exceeds expectations by the end of the 4-month period, we'll shape a permanent role together, with scope and compensation that grow as our audiences and revenue do.Finally, after a period of proven success in this role (12 - 24 months), this individual will become eligible to join our worker ownership program.
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