OverviewWe are seeking a UX Strategist to take ownership of optimization strategy across a portfolio of eCommerce clients — leading with data prowess, sharp analytical judgment, and the ability to turn performance data into a compelling story that drives action.This is a leadership role, not a support function. The UX Strategist owns the end-to-end optimization strategy for each account: the analytics and measurement foundation it's built on, the roadmap it produces, and the narrative that gets stakeholders to act. You set the direction; cross-functional teams execute against it.You will operate at the intersection of analytics leadership, UX strategy, and business consulting — using platforms like GA4, Shopify, and testing tools not just to report on performance, but to build the measurement backbone that makes every insight defensible and every recommendation persuasive.The ideal candidate is a strategic operator and a strong storyteller with data who can:Own optimization strategy end-to-end — from measurement design through roadmap to resultsConnect onsite behavior to business outcomes with rigor and clarityLead experimentation programs tied to revenue, LTV, and retentionTurn dense analytics into a performance narrative that moves clients and stakeholders to actCore Responsibilities1. Own Optimization Strategy & Data-Driven Opportunity IdentificationTake ownership of the optimization strategy for each account — setting direction, not just surfacing findingsAnalyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journeyConnect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data processSynthesize large, messy datasets into sharp, decision-ready insight2. Strategic Roadmap LeadershipLead the development of prioritized optimization roadmaps aligned with client business goalsEvaluate opportunities using structured prioritization frameworks (impact, effort, confidence)Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data3. Experimentation LeadershipOwn and lead A/B testing programs across multiple clientsDefine hypotheses rooted in data and behavioral insightPartner with design and development teams to execute experimentsAnalyze results with statistical rigor and lead the scaling of winning solutions across the experience4. Analytics, Measurement Strategy & Performance ReportingOwn the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and ShopifyBuild and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)Identify tracking gaps and lead engineering/data partners through robust event instrumentationBuild reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legibleOwn the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on5. Client Strategy, Advisory & Performance StorytellingServe as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authorityPresent insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholdersBridge data, UX, and business strategy into a single, coherent point of view6. Cross-Functional Leadership & ExecutionLead collaboration with UX designers, UI developers, and project managers to bring recommendations to lifeEnsure strategic intent survives design and development executionDrive alignment across teams and accounts, leading without relying on direct authority7. Continuous Optimization & Performance MeasurementDefine and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retentionTrack performance of optimization initiatives and iterate based on resultsEstablish scalable, repeatable measurement and reporting processes across accountsRequirementsExperience & Expertise5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just executionProven track record of driving measurable business impact through data-driven optimizationDeep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)Data & Analytics ProcessStrong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issuesSkilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunitiesAbility to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not a secondary skillAnalytical & Strategic ThinkingStrong quantitative skillset with the ability to interpret complex, ambiguous datasetsAbility to connect user behavior with business performance and financial outcomesExperience owning and prioritizing optimization roadmapsExperimentation & CROHands-on experience designing, executing, and analyzing A/B testsStrong understanding of experimentation frameworks and statistical significanceAbility to lead and scale experimentation programs across multiple initiativesPerformance Storytelling & CommunicationExceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrativeExperience working directly with clients or stakeholders in a consultative, advisory capacityConfidence presenting to senior stakeholders and influencing decision-making through data-backed narrativeLeadership & Cross-Functional CollaborationDemonstrated ability to lead optimization strategy across design, development, and product teamsAbility to drive execution and influence outcomes without direct authorityStrong ownership, organization, and accountabilityNice to HaveExperience in eCommerce, subscription models, or DTC brandsFamiliarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQueryBackground in UX design or product strategyWhat Success Looks Like in This RoleYou own the optimization strategy for multiple client accounts and consistently surface high-impact opportunitiesYour analytics and reporting are trusted as the single source of truth for performanceYour recommendations, and the story you tell with data, directly influence conversion, revenue, and retentionClients view you as a strategic leader and trusted advisor — not just an analystYou elevate how teams think about data, experimentation, and optimization strategyWhy This Role MattersAt Anatta, we don’t just analyze performance — we drive outcomes. The UX Strategist leads the bridge between data and decision-making: owning the analytics, owning the strategy, and owning the story — so every insight leads to clear action, measurable impact, and continuous growthThe duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.What are the perks?We do our best to make sure employees are supported in everything they do. We offer a range of benefits and perks:Remote first organizationFull medical, dental, vision, disability, and company paid life insuranceEmployer 401(k) contributions Employee assistance programStart accrual with 20 days of PTO annually + holidays Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and rechargePaid parental leaveCompany events, happy hours, and retreatsBudget for continuing education Other perks vary by locationPhysical demands requirementsCommon office/desk environment that involves long periods of time at a stationary desk with extensive computer work that requires repetitive motion of the wrists, hands, and/or fingers.If this role is filled in the US, the annual salary range is $120,000 USD - $130,000 USD and is commensurate to several factors that are unique to each candidate, including but not limited to years of experience, skill set / qualifications, and geographical work location considering differences in cost of living, therefore, actual base pay offered may vary. Compensation Transparency & Pay Philosophy At Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.
9 days ago