Product Marketing Manager at Hopin | Torre
Product Marketing Manager
trending_up Invest in Torre
Hopin

Product Marketing Manager

Hopin
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD96k - 144k/year
Non-negotiable
location_on
Hybrid (United States)
Posted over 5 years ago

Responsibilities

• Work closely with the Senior PMM, marketing team, and product team to implement process improvements around Hopin’s release cycle • Design and implement targeted product tours to optimize conversion and track use behavior • Launch internal and external product education initiatives • Help strategize and execute new product launches • Own product updates and translate release notes to enable sales, support, and success teams • Define the messaging around how our teams talk about new features • Guide and influence pricing, product positioning and messaging based on product differentiation • Work closely with the product team to implement checkout flows, billing improvements, and self-serve purchasing features • Provide language and product copywriting • Set up sales enablement assets including industry playbooks, one pagers, interactive guides, etc.
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