Job DescriptionWe are looking for a talented UA Producer SRN!This role is for an experienced specialist with a proven track record in mobile performance marketing (required in game development) with a focus on Facebook/TikTok/Google/Snapchat, strong technical background, and strong leadership skills.You should be able to achieve maximum results through efficient resource management, systematic analysis, and close collaboration with cross-functional teams.Key ResponsibilitiesStrategic planning and traffic acquisition: developing and optimizing the UA strategy, forming and testing hypotheses, running experiments, evaluating results, monitoring and analyzing key metrics, forming development recommendationsTeam management and development: leading UA managers and analysts, conducting assessments and feedback session, creating individual development plans, motivating the team, mentoring junior specialistsCross-functional collaboration: working closely with creative teams, analysts, game producers, BI/DU teams, contributing to marketing strategy development, proposing product improvements related to audience acquisition, maintaining relationships with key partnersBudget management and efficiency: planning and controlling UA budgets according to KPIs and goals, transparent reporting, deviation analysis (actual vs. benchmark), justifying results, proposing strategic adjustments, presenting outcomes to managementAnalytics and automation: building and maintaining metric systems, setting up automated dashboards and reports (Tableau, Power BI), deep channel analytics, understanding algorithms and audience specifics, statistical hypothesis testing (A/B tests, sample analysis, confidence intervals) together with the analytics teamSkills, Knowledge & Expertise3+ years of experience in mobile performance marketing (gaming industry required)Solid understanding of marketing and product metrics, as well as campaign optimization methodsPractical experience with BI tools (Tableau, Power BI) and MMPs (AppsFlyer, Adjust, etc.)Understanding of gaming market specifics: monetization funnels, key retention metrics, ARPU, player behavioral patterns, product lifecycle, retention principlesSQL skills (preferred) – ability to write queries for data extraction and processing.Mathematical statistics (preferred) — hypothesis testing, understanding samples and statistical significancePython / R (required, basic) – ability to automate routine tasks, work with APIs, configure alertsUnderstanding of auction mechanics in performance channelsExperience leading a team: task prioritization, performance control, building a culture of continuous improvementAbility to mentor, motivate, and develop specialists; strong cross-team collaboration skillsEnglish proficiency at B2 level or higher – for effective negotiations, market analysis, and communication with international partners partnersJob BenefitsFlexible work environment: work remotely from home or in our office in CyprusPaid holidays and sick leave to prioritize your health and well-beingCompetitive salary based on interview results and annual performance reviewsBonus system tied to the company's success and performanceOpportunities to attend conferences, workshops, and meetupsEnglish classesCool corporate parties and team-building eventsHoliday Gifts: celebrate special occasions with thoughtful holiday gifts from the companyFree lunches in our office: enjoy a pleasant time over a meal with your colleaguesAbout AppQuantumAppQuantum is an international mobile free-to-play game publisher. Our company was founded in 2017 and is successfully growing and scaling!We help talented developers around the globe focus on making mobile games they love. We publish their games and increase their revenue, so they can produce worldwide hits.AppQuantum is renowned for its popular titles, including Gold & Goblins, Idle Lumber Empire, and Idle Outpost, among others.The company is headquartered in Cyprus. Our team has 140+ people working from 18 locations, and we’re constantly looking for new professionals!
