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about 1 month ago
Requirements and responsibilities
Job DescriptionAs a Paid Search Strategist 2 at OuterBox, you will take charge of the search engine marketing efforts, driving targeted traffic and delivering measurable results for several of our clients. You'll have the opportunity to work with innovative & transformativе digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals.Job Responsibilities:Campaign Management: Plan, execute, and optimize within the full Google Suite and Microsoft Ads with a focus on paid search, shopping, and performance max campaignsKeyword Research: Conduct thorough keyword research to identify high-value, relevant keywords and build effective campaigns.Ad Copywriting: Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.Bid Management: Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).Performance Analysis: Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.A/B Testing: Continuously test ad variations, landing pages, and other elements to improve campaign performance.Competitive Analysis: Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.Budget Management: Manage budgets effectively, ensuring efficient allocation of funds across campaigns.Other duties, as assigned.Please Note: Accelerated Digital Media and OuterBox have recently merged to form a unified organization. All current openings are for roles within the combined entity.
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