Perfect English Required
We're looking for a Mexico-based marketer with excellent written and spoken English who will work for a US company marketing to US consumers.
Our flagship brand is Volada Vodka —the first vodka inspired by classic Mexican Aguas Frescas. We're currently available in every Total Wine across Texas, multiple additional states, and many of the largest liquor store chains in Texas.
We're also preparing to launch an exciting new consumer brand: a spicy watermelon tequila shot inspired by the iconic Mexican Candy Shot. If you're familiar with products such as Gran Malo, Smirnoff Spicy Tamarind, or Bacardi Mango Chile, you'll understand the general category and consumer occasion—while we're building a brand with its own distinct positioning and identity.
This is not a role where you'll simply execute someone else's playbook.
You'll work directly with our Founder & CEO to build our influencer, gifting, and UGC programs from scratch while helping drive customer acquisition across the brand.
If you're entrepreneurial, resourceful, obsessed with growth, and excited about building something from scratch, we'd love to hear from you.
Required Experience
We're looking for someone who has hands-on experience in most or all of the following areas.
Building & Running Influencer Marketing Programs
You've successfully:
Built and managed influencer marketing programs for consumer brands
Identified, vetted, and recruited creators across platforms such as TikTok, Instagram, and YouTube
Managed influencer gifting and seeding campaigns
Negotiated and managed paid influencer partnerships
Built systems for outreach, relationship management, fulfillment, tracking, and reporting
Measured campaign performance and ROI
Experience with affiliate marketing programs is a plus
Sourcing & Managing UGC Creators
You've successfully:
Built or managed UGC creator programs
Recruited and vetted UGC creators
Written creative briefs and managed content production
Built repeatable creator pipelines
Identified high-performing creative for paid advertising
Worked with UGC specifically for consumer product brands
Supporting Customer Acquisition & Paid Growth
You've successfully:
Helped grow a consumer or CPG brand
Managed or supported paid social campaigns (Meta, TikTok, or similar)
Used influencer and UGC creative within paid advertising
Improved landing pages and customer conversion
Supported email marketing and customer acquisition funnels
Understood customer acquisition across paid, organic, influencer, affiliate, and email channels
Creative Project Management
You've successfully:
Worked with designers, photographers, videographers, and content creators
Coordinated creative production from concept through execution
Managed gifting kits, promotional materials, or branded merchandise
Sourced vendors or products when needed
Market Research & Growth Strategy
You've successfully:
Researched successful consumer and beverage brands
Identified marketing opportunities through competitive research
Stayed current on creator trends, emerging platforms, and digital marketing best practices
Presented recommendations backed by research and data
AI & Technology
We strongly believe modern marketers should leverage AI to work faster and produce better results.
We're looking for someone who actively uses AI tools to:
Accelerate creator research
Improve outreach and communication
Generate creative ideas
Increase operational efficiency
Improve campaign execution
Produce better work at scale
Bonus Qualifications
Experience with any of the following is a plus:
Beverage, alcohol, food, or consumer packaged goods (CPG) brands
Building influencer or UGC programs from scratch
Graphic design
Klaviyo, Mailchimp, Shopify, Meta Ads, TikTok Ads, or similar platforms
Working with overseas manufacturers or vendors
Fast-growing startups
Why Join Us?
Work directly with our Founder & CEO
Significant ownership and autonomy
Build our influencer and UGC function from the ground up
Fast-moving entrepreneurial environment
Real impact on company growth
Long-term career growth as the company scales
Salary is negotiable based on experience and qualifications.
