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17 days ago
Requirements and responsibilities
About MembraneMembrane is an AI for product integrations. A suite of tools that les developers & MK build native integrations in minutes instead of weeks. We're pioneering "self-integrating software" — where AI agents can autonomously create their own integrations rather than relying on pre-built connectors. We've raised $10M from investors including IA Ventures, Crew Capital, Seedcamp, Cortical Ventures and the founders of DataRobot and UiPath and several high-profile angels.The RoleWe're looking for a Growth Lead to own the levers that turn awareness into adoption. You'll work across the full funnel, from how our ICP discovers us to how they convert from trial to paid. This is a high-autonomy role where you'll own outcomes, not just activities.You'll work directly with our two co-founders (Daniil and Horia) and Liliya, our other Growth Manager.What You'll DoPromotional Launches & Social MediaPlan and execute launches across Product Hunt, Hacker News, developer communities, and socialCoordinate cross-functional efforts (product, engineering, marketing) around releasesBuild repeatable playbooks for different launch types and channelsPlan and execute weekly social media posts (Linkedin, Twitter)Trial & Conversion OptimizationOwn the funnel from signup to paid conversionRun experiments on onboarding flows, activation triggers, and upgrade pathsIdentify and fix drop-off points with data and user researchWebsite & Landing PagesCreate and iterate on landing pages for different segments and use casesWork on website content, messaging, and conversion optimizationCollaborate with design/engineering on page builds and A/B testsGenerative Engine Optimization (GEO) & ContentDevelop content strategy that positions Membrane where developers are looking for integration solutionsOptimize our presence across AI-powered search and discovery (ChatGPT, Perplexity, Claude, etc.)You Might Be a Fit If You...Have 5+ years in growth, demand gen, or product marketing — ideally at a dev tools or B2B SaaS companyUnderstand how developers discover and evaluate toolsAre comfortable with both strategy and execution — you'll plan campaigns and write the copyHave strong instincts for what converts and can back it up with dataMove fast and aren't precious about testing scrappy ideas before polishingCan write clearly for a technical audience without sounding like marketingNice to HaveProduct marketing backgroundMinimal Experience with GEO/AI search optimizationFamiliarity with the API/integration spaceTrack record of successful Product Hunt or community-driven launchesBasic technical literacy (APIs, how developers work)Why MembraneEarly-stage, high-impact role at a well-funded startupWork on a genuinely novel category (self-integration technology)Small team, no bureaucracy, direct access to leadershipCompetitive comp + equityFlexible remote working policy
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