About Uproot CleanUproot Clean is a fast growing consumer products company with more than 5 million customers using our products. Our products are sold not only through DTC and Amazon, but also through major retailers including Walmart, Target, and Petco, along with more than 10,000 retail doors across the country. Uproot has also been featured across major television and media platforms including QVC, Good Morning America, and Fox, helping introduce millions of consumers to the brand.We care deeply about building products that genuinely solve problems for pet owners while operating with high standards across every part of the business. We are building a company focused on long-term excellence, creating significant opportunities for highly capable people who want real and meaningful impact, and the ability to help shape the future of the company.Role IntroThe mission of this role is to increase the output, effectiveness, and revenue impact of Uproot Clean’s email and SMS programs through strong execution, lifecycle management, testing, reporting, and optimization.You will own key parts of the retention program across campaigns, flows, segmentation, QA, experimentation, and operational execution. This role works closely with leadership while maintaining significant ownership and autonomy.We are looking for someone who understands ecommerce retention from a revenue-first perspective, thinks critically about customer behavior, identifies opportunities independently, and continuously improves systems and performance.ResponsibilitiesProgram & CalendarRun the email and SMS program day to day across campaigns and flowsBuild and hold the calendar in lockstep with the broader marketing calendar, mapping sends to promotions, launches, and seasonal momentsBuild, QA, and deploy sends end to end (audience, copy, design, links, UTMs, tracking, schedule)Ensure campaigns, flows, and reporting infrastructure remain operationally clean as program complexity scalesProject Management & Creative CoordinationBrief the copy and creative team clearly and on time with the context they need to do their best workTrack every campaign through build, review, and QA so it ships on scheduleAnticipate bottlenecks and unblock them quicklyKeep stakeholders aligned on status, timelines, and changesFlow Logic, Segmentation & DataBuild and maintain flows with clear logic, reliable triggers, and clean conditional pathsDesign segments that reflect real customer behavior, not just convenienceRead the underlying data well enough to know when a segment, trigger, or conditional split is doing what you think it's doingPerformance Analysis & A/B TestingExecute a continuous testing roadmap across subject lines, offers, creative, segments, send times, and flow stepsDesign tests with clear hypotheses, sample size considerations, and success criteriaPull and reconcile performance data, then translate it into meaningful, actionable conclusions, not just dashboardsDistinguish real lifts from noise, document learnings, and build a testing playbook the team can compound onCopy Judgment & Creative QAReview copy and creative with a sharp direct response eyeSuggest concrete revisionsDeliverability & ComplianceMaintain list hygiene, suppression management, and inbox placement healthKeep the program compliant with TCPA, CAN-SPAM, and platform policyAI-Forward WorkflowUse AI daily across writing, reporting, analysis, and learningBuild prompt chains, structured outputs, and automations that take repetitive work off the team’s plateContinuously expand your own AI toolkit and bring new approaches to the teamWhat Success Looks LikeCalendar consistently shipped on time with high QA standardsCreative team running on clean briefs and predictable timelinesSteady stream of validated test wins and clear, actionable reporting the team trustsMeasurable improvements in core program KPIs (revenue per send, click-through, conversion, list-driven revenue, deliverability health, flow performance)RequirementsMust Have3+ years of hands-on experience executing an email and SMS program inside an ecommerce or DTC environmentStrong understanding of flow logic, segmentation, and the underlying data that makes both workDemonstrated A/B testing background, with a clear point of view on test design and how to read results honestlyDeep working knowledge of a major email/SMS platformComfort working with numbers, pulling from multiple sources, and turning them into actionable conclusionsWorking understanding of deliverability and compliance fundamentalsDaily, demonstrated use of AI across writing, reporting, and analysis beyond basic chat usage, including custom workflows, structured prompts, and lightweight automationSharp editorial senseExcellent project management and organizational habitsConfident, clear written and verbal communicator who can brief, follow up, and hold deadlines without frictionSelf-starter who anticipates problems and brings solutionsAbility to manage high output without sacrificing execution quality or attention to detailComfortable in a fast-paced environment where priorities shift and the bar is highNice to HaveKlaviyo experienceShopify experienceBackground in a subscription-driven DTC businessIndustry experience in pet, CPG, supplements, or consumablesWho This Role Is Not ForSomeone who is not internally-drivenIf you require an external person to push you to do excellent work, this role is not for you. We like to surround ourselves with people that push themselves to be better.Someone who needs constant direction or highly structured managementSomeone who struggles to troubleshoot issues independentlySomeone uncomfortable operating with high standards, accountability, and fast iteration cyclesSomeone looking for a highly predictable or low-intensity environmentWork Requirements⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST💻 Workspace: Fixed, professional setup (no digital nomads)Compensation & BenefitsUproot Clean is a high ownership, high accountability environment with high standards for communication, speed, execution, and quality. We care far more about ability, judgment, and ownership than credentials or years of experience.Competitive base salary + performance-based bonus structureSignificant autonomy with the ability to directly influence the company’s growth and directionFully remote: work from anywherePTO: 2 WeeksFlex Day: An additional quarterly day off dedicated to rest and recoveryThinking Day: one dedicated day each quarter to step away from day-to-day execution and think deeply about your role, systems, ideas, and long-term impactFully Covered Medical Insurance: Health, dental, and vision insurance for US-based employeesWellness Reimbursement: $100-$300/month, based on location to help support your wellnessPet Reimbursement: $40-$100/month, based on location to help support parenting a petCoaching credits: $1,000+/year for coaching, education, and professional developmentClosingIf you have a track record of building and improving high-performing ecommerce retention systems, think deeply about business outcomes, and operate with high standards, we would love to hear from you.
