About Net at WorkFounded in 1996, Net at Work is one of North America’s largest technology advisors and solution providers for small and mid-size businesses. Our award-winning consultancy offers a rich portfolio of next-generation technology, industry expertise, implementation and managed services to help organizations derive value from the transformative benefits of technology.Through the integration of ERP, HCM and/or CRM solutions, Net at Work offers unique, industry-specific solutions and operation platforms that enable companies to compete more effectively in today’s digital economy.About this PositionThe Head of Revenue Marketing will be focused on driving demand generation and responsible for transforming go-to-market strategy into a scalable, predictable, and AI-powered pipeline engine. This leader owns the processes, programs, data, and operating cadence that convert market engagement into measurable revenue outcomes.Operating at the intersection of Marketing, Sales, and Revenue Operations, this role ensures full-funnel accountability while leveraging AI, automation, and agentic workflows to drive efficiency, precision targeting, and continuous optimization. The position partners closely with Sales Leadership and RevOps to align pipeline targets, enforce process discipline, and deliver consistent, forecastable growth.This role is tasked not only with executing demand generation but with modernizing the revenue engine through intelligent systems and autonomous process improvement.This is a remote position and requires up to 25% travel within the U.S.Job Responsibilities1. Demand Generation & AI-Driven Pipeline CreationManage multi-channel demand generation strategies across digital, events, ABM, partner, and outbound channelsLeverage AI-driven audience segmentation, intent data, and predictive modeling to improve targeting and conversionOrchestrate full-funnel campaigns with product marketing managers using automation and agentic workflows to increase speed, scale, and personalizationWork closely with the BDR management team to optimize outreach strategies and use AI-assisted insights to drive pipeline progression and efficiency improvementsTrack and report on channel mix success using performance data, CAC efficiency, and AI-based recommendations2. Funnel Performance Management & Intelligent OptimizationOwn funnel performance through SQO (Inquiry → MQL → SQO)Deploy AI models and analytics to identify bottlenecks, leakage points, and conversion opportunities in real timeUtilize agentic tools to autonomously surface insights, recommend actions, and trigger optimizations across the funnelEstablish standardized funnel definitions, governance, and performance benchmarks3. Expand AI Stack & Data GovernanceWork with the Martech, internal agency and product marketing teams to integrate AI tools (predictive scoring, generative content, conversational AI, data enrichment, intent platforms)Work with the Martech, internal agency and product marketing teams to deploy agentic workflows that automate campaign execution, lead routing, scoring, and reportingEnsure data integrity, unified customer view, and seamless system interoperabilityDefine and manage multi-touch attribution models enhanced by AI for more accurate revenue mapping4. Pipeline Forecasting & Revenue AlignmentPartner with Sales and RevOps to build forecasting models and pipeline coverage frameworksEstablish shared accountability for pipeline generation and revenue outcomesUse predictive analytics to anticipate pipeline gaps and proactively adjust programsParticipate in executive forecasting cadences with data-backed insights and scenario modeling5. Lifecycle Marketing & Conversion AccelerationDefine models for AI-driven lead scoring, routing, and next-best-action frameworks for in-life clients.Optimize in-life engagement through personalization engines and behavior-triggered campaignsContinuously refine lead management processes with automation and agent-based orchestration for in-life client base6. Operating Rhythm, Reporting & DiagnosticsEstablish a rigorous reporting cadence supported by real-time dashboards and insights including performance alertsEnforce SLAs across Marketing, BDR, and Partner channel team with automated monitoring and escalation workflowsDeliver executive-level performance reporting with clear diagnostics, root-cause analysis, and recommended actions7. Process Innovation & Agentic Transformation (NEW)Identify and redesign manual, fragmented marketing processes into automated, AI-driven workflowsBuild and deploy agentic systems that can:Execute campaign tasks autonomouslyMonitor funnel health and trigger interventionsRecommend budget allocation and channel optimization across channelsWork with Product Marketing and the Internal Agency to generate and test content variations at scaleEstablish a culture of continuous improvement through AI experimentation and rapid iterationEvaluate and pilot emerging AI tools to maintain a competitive advantage in demand generationJob Requirements8+ years in B2B marketing with deep expertise in demand generation and revenue marketingProven track record of building predictable pipeline engines in SMB and mid-market environmentsHands-on experience with AI-powered marketing tools (predictive analytics, generative AI, conversational AI, intent platforms)Experience using marketing automation and CRM platforms (Marketo, Dynamics, Outreach, etc.)Strong understanding of data architecture, attribution modeling, and revenue analyticsDemonstrated success in driving process transformation through automation and AIFamiliarity with agentic frameworks, workflow automation tools, and API-based integrations is strongly preferredOperates with a revenue-first mindset with accountability to pipeline and revenue outcomesChange agent capable of leading AI transformation across marketing teamsStrong cross-functional collaborator with Sales, RevOps, and Executive LeadershipBalances strategic vision with hands-on execution and rapid iterationCustomer RequirementsThis job may require access to customer information, systems, and/or premises. As a result, this job may require customer approval for such access as an essential job function.Core CompetenciesClient Champion – Relentlessly exceed client expectations. Consistently anticipate needs to deliver valuable solutions and extraordinary outcomes.Problem Solver – Smart, analytical, inquisitive, knowledge-seeker that thrives on a challenge.Promise Keeper – Place high value on keeping our word and doing the right thing. Demonstrate honesty, integrity, and commitment.Collaborative Integrator – Team player, unifier, relationship-oriented, win-win seeker, exemplify the concept of relationships through trust and unity.Driven Intrapreneur – Exceed goals using independent creative thinking, optimism, self-confidence, and a can-do attitude.Inspiring Coach – Help employees, clients and partners using knowledge, expertise, experience, and situational fluency.Compensation and BenefitsBase salary range: $130,000-140,000.This position is also eligible for a bonus in accordance with the terms of the Company's plan.Please note that the quoted pay range for this job is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) experience, including industry or product-specific experience, education, knowledge, skills, and abilities, as well as internal equity, alignment with market data, and/or other applicable laws.We provide competitive, affordable, and diverse benefit programs that support your total health – from healthy body to healthy mind. These benefits support you and your family in all aspects of life:Health and Welfare (Medical, Dental, Vision)Accident, Critical Illness, and Hospital IndemnityEmployee Assistance Program (EAP)Life and AD&D InsuranceShort- and Long-Term Disability InsuranceFlexible Spending AccountsTransportation and Parking AccountsHealth Savings Accounts (with company contribution)Retirement Planning (401k with matching contribution)Legal BenefitsIdentity Theft ProtectionPet InsuranceWellness Program OfferingsPaid Time Off, accrued per pay period based on years of service starting at 15 days annually.8 Paid Holidays per year, including 1 floating holiday.The compensation and benefits information is accurate of the date of this posting and subject to plan eligibility. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
