About the CompanyA leading global medical device organisation is seeking a Vice President of Sales for the EMEA region. The company operates at the forefront of healthcare innovation, providing advanced technologies that support clinicians in improving patient outcomes across multiple clinical areas, including imaging, diagnostics, and therapeutic solutions.The RoleThe VP Sales EMEA will be responsible for leading and executing the commercial strategy across the region, driving revenue growth, market expansion, and operational excellence.This is a senior leadership role requiring a highly strategic yet hands-on commercial leader who can build high-performing teams, manage complex distributor and direct sales models, and engage at executive level within key healthcare accounts.Key ResponsibilitiesStrategic LeadershipDefine and execute the EMEA commercial strategy aligned with global objectivesDrive revenue growth, profitability, and market share across key marketsIdentify new market opportunities, partnerships, and expansion strategiesSales ManagementLead, develop, and scale regional sales teams (direct and distributor models)Establish clear targets, KPIs, and performance frameworksDrive a high-performance, accountable sales cultureKey Account & Stakeholder EngagementBuild and maintain relationships with key customers, KOLs, and healthcare leadersEngage at C-suite and board level within hospitals, healthcare systems, and partnersSupport strategic deals and complex tender processesOperational ExcellenceOversee forecasting, pipeline management, and CRM utilisationEnsure consistent reporting, budgeting, and P&L ownership across the regionOptimise go-to-market models across diverse EMEA marketsCross-Functional CollaborationWork closely with Marketing, Clinical, Regulatory, and Service teamsSupport product launches and regional go-to-market initiativesProvide market feedback to global leadership and product development teamsRequirementsExperience10-15+ years of sales leadership experience within medical devices / healthcareProven track record of leading EMEA or multi-country regionsStrong experience in capital equipment and/or medical imaging (preferred)Demonstrated success managing both direct and distributor sales channelsExperience in scaling teams and driving double-digit growthLeadership & SkillsStrategic thinker with strong execution capabilityProven leadership in building and managing high-performing teamsStrong commercial acumen with P&L responsibilityExcellent negotiation and influencing skills at executive levelDeep understanding of EMEA healthcare systems and procurement processes