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22 days ago
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At In Tandem, we build technology that helps families manage everyday routines and navigate life’s biggest transitions. Through our four brands—OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator—we help families stay organized, communicate well, and foster healthy childhoods. We believe technology should strengthen relationships and make daily coordination less complicated. Everything we create is designed to lighten the mental load, reduce conflict, and support families through big and small moments. If you want your work to make a real difference in the daily lives of parents and kids, In Tandem is the place where your impact will truly matter.Lifecycle marketing is a critical growth lever at In Tandem. As Director of Lifecycle Marketing, you will be responsible for increasing new subscriber acquisition and growing ARPU through conversion, activation, upgrade, and retention programs that deepen customers’ relationships with our products. You will lead lifecycle strategy across In Tandem’s portfolio, with hands-on ownership across our family organization brands (Cozi and FamilyWall) while establishing scalable best practices that grow performance across all brands. You are equal parts strategist and operator: fluent in CRM systems and customer data, passionate about experimentation, and motivated by measurable business impact. You understand that growth is a team sport and thrive in close partnership with Product, Design, Content, and Data to build cohesive, high-performing customer experiences that drive long-term value.What you'll accomplish:Own lifecycle strategy across the portfolioDevelop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segmentsDiscover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our productsEstablish and own lifecycle performance metrics aligned to company growth objectivesBuild reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growthWork cross-functionally to drive alignment and inform roadmapsWork with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectivelyContribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectivesOwn CRM execution & channel excellenceLeverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworksOwn and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized returnMonitor and improve channel health, deliverability, and engagement performanceServe as the internal expert on CRM strategy, segmentation, and lifecycle best practicesBuild & Lead for ScaleIdentify opportunities to improve processes and automation to help work more smoothlyBuild and mentor a high-performing lifecycle marketing team as the function scalesWho you are:A strategic growth leader with a demonstrated track record of driving engagement, retention, and revenue through lifecycle marketingA hands-on operator who is comfortable rolling up your sleeves - equally energized by setting strategy and executing within the toolsExperienced in scaling digital consumer products, ideally within subscription and/or freemium mobile app modelsDeeply analytical, comfortable leveraging large datasets to uncover insights and translate them into actionA strong cross-functional collaborator who can influence and align diverse stakeholders around shared goalsBoth visionary and detail-oriented — able to set strategy, bring clarity in ambiguous environments, and ensure operational excellence in executionWhat you bring:8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital productsProven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programsExpertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar toolsStrong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programsExperience building reporting frameworks and communicating performance insights to senior leadershipWhy Join? We’re redefining family technology. In Tandem brings together a growing portfolio of trusted tools that support families, and the professionals who guide them, through the moments that matter most. We bring clarity to chaos and stability to daily family life, helping parents feel less stressed so kids can have healthier childhoods. Scale meets startup energy. With more than 20 years of impact and a strong market presence, we’re entering a bold new chapter of growth. We have the foundation, the momentum, and the ambition to go further: expanding our reach, deepening our impact, and elevating the tools families and professionals rely on every day. Purpose-driven. Performance-focused. People-first. Our culture is rooted in accountability, curiosity, and collaboration. We value diverse perspectives, thoughtful problem-solving, and teammates who care deeply about building something that matters.How We Support You:Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members401k: Up to a 4% match with immediate vestingPaid leave for all new parentsLearning & Development stipend for employeesPaid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)Personal Time Off: 15 days for 0-1 years of employment , 20 days 1-3 years of employmentSupportive and flexible working environment – work from anywhere!Come As You Are! In Tandem provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex,
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