Influencer Manager at Novakidschool | Torre

Influencer Manager

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Full-time

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Remote (anywhere)
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Emma of Torre.ai
5 days ago

Responsibilities


NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking for an experienced Influencer Manager.The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams.Celebrity & Creator PartnershipsSource and identify celebrities and creators fit for the brand and marketLead outreach and negotiate contract terms, fees, and deliverablesDraw up and manage contracts, including renewals and terminationsMaintain relationships with talent and their representatives (agents, managers) across marketsTrack partnership status from first contact through content delivery and paymentCreator Briefs & Content StrategyWrite creator briefs: story concepts, key messages, tone, and format requirements per market/celebritySet and enforce editorial rules to keep content on-brand and compliantReview content drafts for quality, natural/native-sounding language, and message accuracy before publishingAdapt campaign concepts to local market nuances (language, culture, regulatory constraints)Coordinate revisions with creators and internal creative resourcesCampaign & Budget ManagementPlan campaign timelines and deliverables against acquisition targetsPrioritize and sequence spend across markets during high-volume periods (e.g. Back to School)Coordinate partnership ad activation with the PPC team to keep paid spend flowingTrack budget allocation and flag risks from delays (e.g. late celebrity deliverables)Balance urgent, high-priority regions against steady-state marketsAgency & Vendor ManagementManage external influencer-sourcing agencies per market (e.g. regional creator agencies)Assign and monitor regional coverage across markets to ensure consistent executionEvaluate agency performance and reallocate coverage as market needs shiftAdministrative OperationsPrepare and process contracts and invoices for celebrities, creators, and agenciesSet up and track promo codes tied to campaignsLog and monitor PPC-related and other cross-functional tasks (e.g. in Jira)Reporting & AnalyticsTrack sales and CAC (customer acquisition cost) performance by market and periodReport on campaign metrics such as bookings, trials, and sales predictionsSummarize period-over-period and year-over-year performance against targetsFlag and correct data-interpretation issues before they reach leadershipPrepare weekly/monthly status updates and reports for cross-functional stakeholdersWhat you bring:minimum 3 years of influencer marketing experience covering several countries;experience with European influencers and agencies is preferable;Fluent English;What we offer:Fully remote work.A chance to shape the future of AI-driven education.A fun, dynamic team that loves building innovative products.Unlimited holidays – because we trust you to deliver.