Product Marketing Manager at BuildingLink | Torre

Product Marketing Manager

Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time

Legal agreement: To be defined

Compensation
USD90k - 120k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities


• Owning go-to-market strategy and execution across product rollouts, deftly synthesizing inputs and capabilities from product, marketing, sales, customer success, and other stakeholders to produce effective plans. • Developing product positioning and messaging that differentiates BuildingLink’s products and services in the market; redesign the pricing, packaging, and positioning for BuildingLink’s existing product suite and own the same for all new products we release. • Acting as the expert on BuildingLink’s target market and customers, how they buy, and their decision criteria; be the expert on our competitors in the market and how to sell against them. • Working closely with our marketing creatives to translate go-to-market plans into sales support and enablement materials, including website content, sales decks, datasheets, and competitive cheat sheets. • Leading Sales training to optimize for Sales’ confidence in their ability to sell and to standardize how our products are portrayed in the field. • Collaborating closely with both internal and external stakeholders, speaking directly to customers and prospects to understand their needs and how BuildingLink meets them.