E-Commerce Manager
Build a brand that matters. Own the digital storefront that fuels it.
This isn't a "manage the website" role. It's a strategic ownership position for someone who sees e-commerce as the centerpiece of brand experience.
Dear Future E-Commerce Leader,
If you've ever looked at a Shopify store and thought "I could run this better," this is your shot to prove it.
You'll work directly with me (founder of Farmers Defense, a mission-driven brand committed to protection and sustainability) to own our entire digital storefront. That means you're not just updating product pages — you're architecting customer journeys, orchestrating launches, and turning data into revenue.
We're looking for someone who doesn't just "manage" e-commerce. We want someone who owns it — someone who wakes up thinking about conversion rates, stays up late testing new merchandising strategies, and gets genuinely excited when AOV ticks up.
The Opportunity:
Role: E-Commerce Manager.
Reports to: CEO.
Location: Remote.
You'll be the strategic force behind our online revenue engine. That means:
* Owning the Shopify ecosystem — every app, integration, and pixel needs to work flawlessly.
* Orchestrating product launches that create momentum and drive sales.
* Building campaigns that turn browsers into buyers and buyers into believers.
* Optimizing relentlessly — CVR, AOV, and customer experience are your obsessions.
* Collaborating cross-functionally — you're the bridge between product, creative, ops, and growth.
One week, you're rebuilding our PDPs to tell better product stories.
The next, you're coordinating a launch with content, CRM, and performance teams.
The next, you're diving into Triple Whale to find the lever that unlocks our next growth phase.
Here's the promise: If you succeed here, you won't just have "e-commerce manager" on your resume. You'll have built a repeatable system for launching, selling, and scaling DTC products — the kind of skillset that opens doors everywhere.
What We're Looking For:
Non-Negotiables:
* Shopify ninja — you know the platform inside-out (coding not a requirement).
* Data-driven optimizer — you are fluent in GA4, Triple Whale, and data dashboards.
* Strategic thinker — you don't just execute; you see the bigger picture.
* Exceptional communicator — you write clean copy and present insights clearly.
* Self-starter who ships — you don't wait for permission; you test, learn, and improve.
* Obsessed with customer experience — every decision runs through the filter of "does this make buying easier and better?".
* Passion for our mission — protection and sustainability aren't buzzwords to you; they matter.
Bonus Points if:
* You have some design chops (Figma, Canva, Adobe Suite).
* You understand the principles of CRO and A/B testing frameworks.
* You've launched products in the DTC space.
* You can "vibe code" or work with developers to execute technical changes.
* You're fluent in the language of brand — not just performance.
Required Experience:
* 5+ years in e-commerce (Shopify is a must), online marketing, or growth roles.
* Proven track record improving CVR, AOV, and site performance.
* Experience managing go-to-market strategies and product launches.
* Deep familiarity with analytics tools (GA4, Triple Whale, etc.).
* BA/BS or equivalent in marketing, brand management, or related field.
Who This Role is NOT For:
* People who need their hand held.
* People who think "e-commerce" means uploading products and calling it a day.
* People who avoid data or get overwhelmed by analytics.
* People who can't collaborate across teams.
* People allergic to fast-paced, high-accountability environments.
What You'll Own:
Website Management.
* Manage our Shopify store end-to-end: apps, integrations, technical stack.
* Execute site improvements, landing pages, and new product launches.
* Merchandise strategically to highlight key products, promotions, and benefits.
Go-to-Market Planning.
* Build product launch calendars with merchandising, content, and product teams.
* Define positioning, messaging, and USPs for new and hero products.
* Align launches with seasonal campaigns and promotional windows.
Campaign Development & Execution.
* Plan and execute campaigns across customer segments (partnering with CRM and growth).
* Coordinate with content teams to ensure assets and messaging are launch-ready.
* Optimize on-site merchandising to feature promoted products prominently.
Messaging & Creative Direction.
* Write product marketing briefs that give creative teams clear direction.
* Ensure messaging consistency across PDPs, ads, emails, and landing pages.
* Drive on-site storytelling that sells products and reinforces brand.
Customer Insights & Segmentation.
* Conduct research to identify target segments and shopping behaviors.
* Build audience personas and tailor campaigns to specific customer needs.
* Use analytics to measure campaign reach and engagement by segment.
Performance Measurement & Optimization.
* Own CVR and AOV — devise and execute strategies to continually improve.
* Track KPIs: CTR, conversion, ROAS, campaign-attributed revenue.
* Run tests on messaging, creative, offers, and site experience.
* Deliver post-campaign analysis to inform future strategies.
Cross-Functional Collaboration.
* Work with Content Ops to optimize all product marketing assets.
* Partner with Operations and Product to align promotions with inventory and priorities.
* Coordinate with Product Management on feature launches and PDP enhancements.
What Success Looks Like:
* You've increased CVR and AOV quarter-over-quarter through strategic testing.
* Product launches are seamless, well-coordinated, and drive measurable revenue.
* The site experience is best-in-class — fast, intuitive, and conversion-optimized.
* You're proactive — spotting opportunities and solving problems before they escalate.
* You've built systems and processes that scale with the business.
How To Apply:
No exceptions — follow these instructions exactly:
1. Cover Letter (one page max) answering:
* Why are you the E-Commerce Manager we're looking for?
* What's the most impactful e-commerce project you've owned, and what were the results?
* What are the last three books you've read?
* What do you do outside of work that keeps you energized?
* To prove attention to detail, include the words "Green Cadillac" in the first paragraph.
Final Note:
This role is demanding, detail-oriented, and not for everyone. But if you're the kind of person who sees e-commerce as an art and a science — who gets energized by data, energized by launches, and energized by building something that matters — this is the opportunity you've been waiting for.
Let's build something great.
