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About the Search Engine Optimization (SEO) Specialist position:We are looking for an SEO/SEM expert to manage all activities in the areas of search engine optimization and marketing.The SEO Specialist is responsible for managing all SEO activities including but not limited to: content strategy, link building, and keyword strategy. This skilled management is what we need in order to increase rankings on all major search networks. Your charge will also be the management of all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.Search Engine Optimization (SEO) Specialist responsibilities are:Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsCarefully manage budgets for campaigns, remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.Optimize copy and landing pages for search engine marketingContinually perform keyword discovery, expansion, and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksConceptualize and execute link-building strategyEnsure newly developed code meets SEO best practices by working with the development teamDrive SEO in content creation and programming by collaborating with editorial and marketing teamsSearch for opportunities to optimize website architecture, content, linking, and other factors in the interest of improving SEO positions for target keywords.Search Engine Optimization (SEO) Specialist requirements are:Proven SEO experienceProven SEM experience managing PPC campaigns across Google, Yahoo and Bing.Sound comprehension of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience using, reading, and understanding bid management tools such as Click Equations, Marin, Kenshoo, and Search IgniteExperience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsContinually current on the latest trends and best practices in SEO and SEMBS/MS degree in a quantitative, test-driven fieldWant to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.What we offer:Competitive ratesWeekly paymentsVarious open roles are availableFree training and upskillingConstant support and guidance from managers and mentorsClear schedules and guidelinesA vibrant community always ready to support youAnd more!IMPORTANT NOTE: If you have already passed the 20four7VA Recruitment Process after the Final Interview, or you have been hired by a 20four7VA Client before, make sure that you are applying via the 20four7VA Team Portal, for faster processing of your application. You will be logging in using your 20four7VA email address. If you have just logged in to the Team Portal, please continue reviewing the Job Description below.You don't need to type all the information in the application form, upload your resume first and see the magic!If you are interested in the job, click APPLY TO POSITION.
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