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about 2 months ago
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Requirements and responsibilities
This is not a “manage agencies and review dashboards” CMO role. This is for someone who can think strategically and execute ruthlessly.You will own the entire marketing engine, from brand to pipeline, while managing a lean team and external resources. You’ll work directly with the founder to amplify personal branding, drive demand, and turn CrewBloom into a category leader in remote staffing.What You’ll OwnGrowth & Demand Generation: Build and execute a full-funnel growth strategy; Own pipeline generation targets (MQLs, SQLs, revenue contribution); Optimize CAC, conversion rates, and channel ROISEO & Organic Acquisition: Develop and execute SEO strategy (technical + content + authority); Build scalable content systems (blogs, landing pages, programmatic SEO); Drive inbound traffic that convertsPaid Acquisition: Manage and optimize paid channels (Google, LinkedIn, Meta, etc.); Run experiments across creatives, audiences, and funnels; Scale what works, kill what doesn’t—fastOutbound & Cold Email: Build high-performing outbound systems (cold email, LinkedIn outreach); Own messaging, sequencing, and deliverability; Collaborate with sales on pipeline generationSocial Media & Founder Branding: Own CrewBloom’s social presence (especially LinkedIn); Build and scale the founder’s personal brand into a lead engine; Create content that drives engagement, authority, and inbound leadsTeam Leadership (Lean Team): Manage a small, high-output team or agency; Hire, train, and scale talent as needed; Work with freelancers/agencies when necessary, but stay hands-onSystems & Analytics: Set up dashboards, attribution models, and reporting systems; Track performance across all channels; Make data-driven decisions weeklyRequirementsWhat We’re Looking For6+ years in marketing, with strong B2B or services experience (staffing & healthcare experience is a huge plus)Proven track record of driving pipeline and revenue, not just impressionsDeep experience in multi-channel growth: SEO, paid ads, outbound, and socialStrong operator, comfortable writing copy, launching campaigns, and building systems yourselfExperience building or scaling marketing in a startup or lean environmentStrong understanding of LinkedIn growth and founder-led marketingData-driven, experimental, and highly accountableWhat Success Looks Like (First 90–120 DaysClear growth strategy with defined channel prioritiesConsistent inbound + outbound pipeline generationFounder content engine up and running (especially LinkedIn)Paid and organic channels are showing measurable tractionMarketing dashboards fully operationalWhy This Role MattersMarketing is a core growth lever for CrewBloom.This role will directly impact:Revenue growthBrand positioning in the remote staffing spaceThe founder’s voice and market authorityCompensationCompetitive base + performance-based incentivesFlexible, remote-first work environmentMinimum Technical and Work Environment Requirements:Internet Connection:Primary internet connection with a minimum speed of 15 Mbps.Backup internet connection with at least 10 Mbps.Backup connection must be capable of supporting work during a power outage.Primary Device:Desktop or laptop equipped with at least:Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.A minimum of 8 GB RAM.Backup Device:Must meet or exceed the performance of an Intel Core i3 processor.Must be functional during power interruptions.A functioning webcam.A noise-canceling USB headset.A quiet, dedicated home office space.Peripherals and Workspace: A smartphone for communication and verification purposes.BenefitsJoin Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
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