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About MoonshotMoonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. Since our launch in July 2024, we’ve attracted 2M+ users.Our mission: Make moonshots possible for everyone.Our vision: Make a world where life-changing financial outcomes are within everyone's reach.Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you.About the roleThis role is full-time, preferably located in NYC, and open to remote for the right candidate. Moonshot is looking for an experienced Performance Marketing Manager to take full ownership of Moonshot’s paid acquisition across all major platforms. This role blends creative strategy, media buying, and performance optimization.You’ll be responsible for ideating new ad concepts, driving creative production, launching and scaling winning campaigns, and ensuring we maintain strong, profitable growth with the lowest CAC.ResponsibilitiesOwn all paid acquisition across Meta, TikTok, Apple Search Ads, and Google App CampaignsWork with growth team on new creative concepts, angles, and hooks for ad contentManage ongoing production of new ads (short-form video, static, etc.)Launch, optimize, and scale campaigns to hit CAC/ROAS targets, while being mindful of compliance obligationsBuild and maintain testing frameworks across creative, audiences, and biddingAnalyze performance data and report insights + next steps weeklyMaintain a steady pipeline of creative experiments and rapid iterationsWhat We Look For in You5+ years running performance marketing for consumer appsDeep hands-on experience with Meta, TikTok, ASA, and Google App CampaignsProven track record of moving acquisition metrics, not just managing spendStrong creative instincts with an eye for high-performing ad conceptsComfort working in fast-paced environments with constant experimentationAbility to use data and attribution tools to guide decisionsNice to HavesExperience in fintech, creator economy, or mobile-first consumer appsFamiliarity with MMPs (Appsflyer) and analytics platformsAbility to script or storyboard ads directlyLocationNYC preferred (will have to travel for in-person sprints)RemoteCompensation & PackageCompetitive salaryEquity opportunities5% 401(k) MatchHealth benefits (75% premium coverage) + $150,000 in life insurance coverage$1,000 one time office set up stipendFlexible PTO
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