Who we are:Apella is applying computer vision and machine learning to improve the standard of care in the most critical aspect of healthcare: surgery. We build applications to enable surgeons, nurses, and hospital administrators to deliver the highest quality care.Who you are:We are looking for an AVP of Sales to lead growth for Apella by building deep relationships with health systems and expanding our footprint across the U.S. This role requires a proven enterprise seller who thrives at the intersection of disruptive technology and healthcare, with experience driving adoption of MedTech, medical devices, or healthcare capital equipment. You bring both startup hustle and enterprise discipline, with the ability to open new markets, navigate complex sales cycles, and close transformational deals with leading health systems.In this role, you'll:Develop and execute a sales strategy to drive growth across enterprise health systems, including Integrated Delivery Networks (IDNs) and large hospital networksBuild and manage executive-level relationships with C-Suite leaders, surgeons, OR directors, IT teams, biomedical engineers, and administratorsConsistently achieve and exceed quota through disciplined pipeline management and enterprise sales executionLead negotiations, Request for Proposals (RFPs), and contract structuring for multi-million dollar system-wide dealsPartner cross-functionally with marketing, product, R&D, and customer success to accelerate adoption and ensure customer successRepresent Apella externally with credibility and passion, serving as a trusted advisor to customers and stakeholdersContribute to revenue forecasting, territory planning, and scalable sales processes to support sustained growthWhat you'll bring:10+ years of experience in enterprise sales with a track record of exceeding quota in MedTech, medical devices, or healthcare capital equipmentStrong relationships and deal-making experience with Tier 1 health systems and IDNs (e.g., HCA, CommonSpirit, Mercy Health)Experience selling both disruptive technologies (healthtech, robotics, SaaS) and established portfolios (OR video integration, capital equipment)Proven success developing new markets from zero-to-scale and consistently ranking among top performers (President’s Council, Rep of the Year, Quota Exceeder)Deep expertise in complex enterprise sales, including multi-stakeholder negotiations, RFPs, and creative contracting modelsAbility to thrive in both startup and enterprise environments, balancing hands-on hustle with structured, repeatable sales processesStrong leadership presence, with the ability to mentor peers and influence cross-functional teamsA mission-driven orientation and passion for improving outcomes in healthcare through innovationOur Benefits:Competitive salary and stock optionsFlexible vacation policy and a culture that values time for rest and rechargingRemote-first work environment with unique virtual and in-person events to foster team connectionComprehensive health, dental, and vision insurance—we’re a healthcare company that prioritizes your health16 weeks of parental leave for all parentsApella is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship,