Role Overview
Glasshouse Agency is a full-service digital marketing agency that exclusively serves behavioral health facilities — mental health and substance use disorder treatment centers. We are looking for a Social Media Strategist who can develop and execute social media programs that build trust, reduce stigma, and drive admissions for our clients.
This role sits at the intersection of content strategy, community management, and organic social. You will collaborate closely with our in-house video production team, paid media manager, and client-facing account leads to deliver cohesive, platform-native content across all major social channels.
Core Responsibilities
Strategy & Planning
- Develop client-specific social media strategies aligned with admissions goals, brand positioning, and seasonal census patterns
- Build monthly content calendars across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) tailored to each facility’s audience and referral sources
- Identify platform-specific trends and translate them into behavioral health content opportunities
- Conduct competitive audits of client competitors’ social presence and recommend differentiation tactics
Content Development & Video Collaboration
- Brief and collaborate with the in-house video production team on short-form and long-form video content (Reels, TikToks, YouTube Shorts, testimonial edits, facility walk-throughs)
- Write social copy, captions, and CTAs that are clinically sensitive, compliant, and engaging — balancing empathy with performance
- Develop content themes and series concepts (e.g., “Recovery Real Talk,” alumni spotlights, clinician Q&As, myth-busting threads)
- Repurpose long-form assets (blog posts, webinars, podcast episodes) into social-native content formats
- Maintain a shared content asset library organized by client, platform, and content type
Community Management & Engagement
- Monitor and respond to comments, DMs, and reviews across client social profiles with sensitivity and adherence to HIPAA considerations
- Develop escalation protocols for crisis-related messages (suicidal ideation, active substance use disclosures)
- Engage with relevant community pages, referral partner accounts, and industry hashtags to grow organic reach
- Coordinate with client admissions teams to ensure social inquiries are routed and followed up on promptly
Paid Social Support
- Partner with the Paid Media Manager to develop ad creative, audience targeting recommendations, and A/B test concepts for social campaigns
- Provide organic content performance insights to inform paid strategy and budget allocation
- Support retargeting and lookalike audience strategies by identifying high-performing organic content for paid amplification
Reporting & Optimization
- Track KPIs including engagement rate, follower growth, reach, link clicks, and social-attributed inquiries/admissions
- Deliver monthly performance reports per client with actionable insights and recommended optimizations
- Maintain awareness of platform algorithm changes and adapt strategies accordingly
- Contribute to quarterly business reviews with social performance data and strategic recommendations
Qualifications
- 3+ years of social media management experience, ideally in an agency setting managing multiple client accounts simultaneously
- Demonstrated experience in healthcare, behavioral health, or other sensitive/regulated industries. Not a must but definitely preferred.
- Strong copywriting skills with an ability to write with clinical sensitivity and emotional intelligence
- Proficiency with social media management tools (e.g., Sprout Social, Later, Hootsuite, or equivalent)
- Working knowledge of paid social advertising (Meta Ads Manager, TikTok Ads) and how organic and paid strategies work together. So that you can assist in paid strategy
- Experience collaborating with video production teams to brief, review, and distribute video content
- Understanding of HIPAA considerations as they relate to social media, testimonials, and patient-related content
- Strong organizational skills — comfortable managing multiple content calendars and client deadlines in parallel
Preferred
- Understanding of the behavioral health / recovery space
- Experience with Canva, CapCut, or Adobe Creative Suite
- Background in content strategy or brand storytelling beyond social media execution
Why Glass House
- Mission-driven work — every campaign directly supports people seeking help for addiction and mental health challenges
- Small team — your work has immediate visibility and impact, no bureaucratic layers
- In-house video production capabilities — you’ll have real creative resources to work with, not just stock photos and Canva templates
- Deep niche expertise — we don’t dabble in behavioral health, it’s all we do, and that depth creates a better product for clients and a more rewarding experience for team members
- Growth-stage agency — opportunity to build processes, shape the social department, and grow with the company
