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Posted 9 months ago
Requirements and responsibilities
About the TeamMeesho Grocery aims to revolutionise the way India shops for Grocery and towards that objective, we want to enable the lowest cost distribution for all daily needs. Grocery has the biggest share of the overall retail spend in India and is projected to be a $800B market in 2024, of which the majority contribution comes from non-metro cities. Grocery market in Metro and Tier 1 has become crowded with a lot of players trying to solve the supply chain but the higher cost of logistics restricts these players to disrupt the lower tier cities.At Meesho Grocery, we are building the most cost-effective distribution channel to disrupt the grocery market in lower tier cities of India.Meesho Grocery is an early stage mini start-up within Meesho with a completely different supply chain and modus operandi. We are a bunch of high energy enthusiasts working towards creating something cool and something big.About the roleWe’re looking for a Performance Marketing Specialist to join our User Growth team.The role involves managing and optimizing paid campaigns across channels like Google, Meta.You’ll be responsible for driving user acquisition, improving ROAS, and scaling budgets efficiently.The work includes deep analysis of campaign data, identifying growth opportunities, and running experiments.If you love numbers, growth, and making every ad spend count, this role is for you.