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Responsibilities
Bounteous is seeking a strategic, hands-on Senior Marketing Specialist with a focus on executing and optimizing our global ABM programs. This role is critical to ensuring our account-focused campaigns run smoothly, stay aligned with sales, and drive measurable engagement and pipeline impact across priority accounts.Information Security ResponsibilitiesPromote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocolsIdentify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assetsUnderstand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive informationRole & ResponsibilitiesExecute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectivesPartner closely with sales and field marketing to align on account selection, campaign timing, and activation plansDesign and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tacticsTranslate sales insights, intent signals, and performance data into targeted messaging and campaign adjustmentsCoordinate campaign planning, creative development, and execution with internal teams and agency partnersManage and optimize paid campaigns across social, search, display, and intent-based platformsEnsure digital ABM efforts are well coordinated with offline field and event initiativesMaintain accurate account lists and segmentation using firmographic, technographic, and intent dataMonitor account-level engagement, conversion, and pipeline influence through dashboards and reportingContinuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROISupport and mentor one team member while remaining deeply involved in executionPreferred QualificationsStrong experience in B2B demand generation or account-based marketingHands-on experience with ABM platforms, CRM, and marketing automation toolsExperience with Anthropic’s Claude and OpenAI ChatGPT, among other AI toolsSolid understanding of B2B buying groups and complex sales cyclesComfortable operating at both strategic and tactical levelsStrong project management and cross-functional collaboration skillsData-driven mindset with experience interpreting performance insightsClear communicator who thrives in fast-paced, team-oriented environmentsIndividual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.
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